Posts Tagged ‘storefront’

2016 Shopping Center Media

Large movie poster hanging in Fashion Court of Tysons Corner Center 2016 Shopping Center Media
Large movie poster hanging in Fashion Court of Tysons Corner Center

Tysons Corner Center

Getting dynamic images of the 2016 shopping center media displayed at Tysons Corner Center was a regular assignment for me. Prior to these projects, these ads would blend into the background. Since I had to concentrate on finding these throughout the mall, I was astonished at how many there were!

American Tandoor inline poster hanging over three levels of Tysons Corner Center 2016 Shopping Center Media
American Tandoor inline poster hanging over three levels of Tysons Corner Center

Large hanging posters are the easiest to see walking through the halls to be sure. Their large print and graphics allow them to be viewed from farther away. Moreover their longer viewing distance makes them able to be seen for longer.

Elevator wrap in the Fashion Court in Tysons Corner Center
Elevator wrap in the Fashion Court in Tysons Corner Center

Although digital signage is starting to grow through the mall, these static displays still impact in ways that digital cannot. Now that the printing techniques for vinyl media is so much better, this elevator became a center piece. Fashion Court has a 2-level elevator that can be wrapped. As can be seen in these images, having two levels for one client dominates the space while giving ample room for product information.

2016 Shopping Center Media at Tysons Corner Center
Floor cling pointing to Earl's Kitchen and Bar in Tysons Corner Center
Floor cling pointing to Earl’s Kitchen and Bar in Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Peloton – Tysons Corner Center

Peloton bike in their Tysons Corner Center location ©TimeLine Media
Peloton bike in their Tysons Corner Center location ©TimeLine Media

Tysons, Virginia

Being that I am a regular photographer at Tysons Corner Center, they referred me to Peloton. Given that their location in the mall was gaining popularity with the high-tech product, they needed some updated images for their website. Compared to other stores I have photographed, this was a minimalist look throughout.

Storefront location architecture commercial photography in Tysons Virginia by Rassi G. Borneo ©TimeLine Media

Having a clean store in general, is a goal for any website images. On the whole, this was not a problem as this store was camera ready early in the day! The only suggestion I had was to turn on the television. In fact, this is something I do for any interior photos shoot. Having a black square hanging on a wall does not add to photo. Even if the screen just has a simple logo, it add purpose to its placement.

Peloton in Tysons Corner Center ©TimeLine Media

Afterwards, there was a good amount of post processing needed for these images. To begin with, I had no idea that there were so many plugs in this store! Whenever you walk through a place in real life, these little details seem to disappear by default. However in still photos that can be examined in detail, it is better to take them out. Also, please know that there are no ‘wireless’ Peloton bikes. They still need to be plugged in!

Peloton in Tysons Corner Center ©TimeLine Media
Peloton in Tysons Corner Center ©TimeLine Media

TimeLine Media – www.timelinedc.com
703-864-8208

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