During the first quarter in 2020, I photographed a number of smaller events including Rent the Runway in Tysons Corner Center. While going through this temporary location, I ran into a bride whose wedding I photographed! Since this was the first time they had this at the mall, there was a large crowd going through all the racks. They had fashions for all ages and sizes, so they did not mind my photographing the scene.
Also down in the BrandBox area, there was a fun gaming pop-up from SNAP! Entertainment. Whereas I would spend all my quarters at an arcade back in the day, this was some nice free entertainment! If video games were not your thing there were plenty of ‘analog’ selections from air hockey to checkers that were available for family fun.
Last week, I photographed the 2020 JA Trade Show at Tysons Corner Center. Since both Tysons Corner Center and Brandbox sponsored the show, they had a nice showcase this Sunday morning. Overall, I was impressed with the work that these student teams put into their entrepreneurial projects. During this show, they were debuting their companies and products for sale to the public.
While walking through the trade show, I was impressed with the professionalism of the teams. Over a six-month period, the team worked further with business professionals to form a build a startup. With this in mind I could not imagine how difficult this would be to do over this amount of time. Perhaps some of these products will return to a future location in the mall!
With the start of another year, I wanted to look back at the 2019 4th Quarter Media at Tysons Corner Center. Prior to the holiday shopping season, the traffic through the mall was the highest. In this case, it was easy to get photos of the media along with a lot of people in the frame.
In these photo, there was an ad pasted onto the Concourse entrance from the Plaza. Presently this is the nicest branding for the mall of all their entrances. With the large glass wall as a backdrop, this is a great showcase to place an ad especially with the foot traffic from the Metro, hotel, and restaurants into the mall.
The BrandBox area also had some changes for the holidays. While they had some new stores that also needed photos, the BrandBox Marketplace was also opened highlighting many assorted brands in one location. Again the flexibility of these spaces was on display as they quickly opened these spaces in time for holiday shoppers.