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January 2019 archive

Commercial, Event, Photography | 0 comment

2018 2nd Half Media

Interior of the Dietch store at Tysons Corner Center
Interior of the Dietch store at Tysons Corner Center

Tysons Corner Center

This post highlights some images from the 2018 2nd Half Media shoots at Tysons Corner Center. Since this covered a time with a lot of temperature changes, there were changes both outside and inside the mall. Specifically the following photos are from a large tent constructed in the parking lot outside Bloomindale’s. Compared to the interior of the mall, the very tall tent competes with the retail space size with such a large footprint! Although I am not a fan of heights, the staff at the tent let me go up their largest ladder to get some photos. It was worth the shaky knees!

Large rug showroom in the parking lot at Tysons Corner Center
Large rug showroom in the parking lot at Tysons Corner Center
Bloomingdale's rug tent at Tysons Corner Center
Bloomingdale’s rug tent at Tysons Corner Center

Inside the mall, they had many new sets of banner advertising. As far as printing and graphic design go, this Blue Moon ad was particularly impactful. Perhaps it is the combination of the yellow and blue colors, but this really rendered well in the camera. I really enjoy slowing down, setting the tripod, and creating these purposefully lined-up images.

Blue Moon banner hanging at Tysons Corner Center 2018 2nd Half Media
Blue Moon banner hanging at Tysons Corner Center
Mount Vernon banner hanging in front of the Apple Store at Tysons Corner Center 2018 2nd Half Media
Mount Vernon banner hanging in front of the Apple Store at Tysons Corner Center
Advertising banner hanging in a hallway at Tysons Corner Center 2018 2nd Half Media
Advertising banner hanging in a hallway at Tysons Corner Center
Dietch store front at Tysons Corner Center
Dietch store front at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

BrandBox Grand Opening

BrandBox storefronts at Tysons Corner Center BrandBox Grand Opening
BrandBox storefronts at Tysons Corner Center

Tysons Corner Center

In the last month of 2018, I photographed the BrandBox Grand Opening at Tysons Corner Center. Since it is the start of a new year, I thought the first post should be about this new space opened at the mall. BrandBox is a new retail concept offered at some Macerich properties specifically designed for ease of start up. Being that these spaces are more flexible than traditional spaces, they create a nice template for a retailer to use.

Inside of the Nectar BrandBox store at Tysons Corner Center BrandBox Grand Opening
Inside of the Nectar BrandBox store at Tysons Corner Center
DKNY BrandBox store at Tysons Corner Center BrandBox Grand Opening
DKNY BrandBox store at Tysons Corner Center

On this occasion, the first set of BrandBox stores were opened. Urbanstems, DKNY, Nectar, Interior Define, Naadam, and Winky Lux are the first teanants at the opening. Overall, these are very clean, open stores to walk through. As a result of this design, visibility is very high for shoppers passing through. As can be seen, this visibility creates an impactful first impression for brands that may not be immediately familiar. Undoubtedly this could be a great stepping step for retailers into the Tysons market. From the photos, I enjoyed the contrast that each space use to stand out. Although they had similar dimensions, and basic structures, their unique store designs really made them stand out.

Urbanstems BrandBox store at Tysons Corner Center
Urbanstems BrandBox store at Tysons Corner Center
Neectar BrandBox storefront at Tysons Corner Center
Neectar BrandBox storefront at Tysons Corner Center
DKNY BrandBox store at Tysons Corner Center
DKNY BrandBox store at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

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