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Posts Tagged ‘advertising’

Commercial, Event, Photography | 0 comment

2019 3rd Quarter Media

Route 7 pylon sign at Tysons Corner Center 2019 3rd Quarter Media
Route 7 pylon sign at Tysons Corner Center

Tysons Corner Center

Since we are starting Fall, I wanted to post about the 2019 3rd Quarter Media posted in and around Tysons Corner Center. Similarly to earlier in the year, it is nice to highlight some of the changes that keeps the mall a vibrant and effective showcase area. Since it is harder to plan, the outside photos of the pylon signs I was happy to make. The Route 7 specifically had a sunset shining through the space behind the sign and through the trees nicely. For photography geeks, having a really small aperture will create the nice rays from the sun.

Route 123 pylon sign at Tysons Corner Center 2019 3rd Quarter Media
Route 123 pylon sign at Tysons Corner Center
Digital signage for American Scream at Tysons Corner Center 2019 3rd Quarter Media
Digital signage for American Scream at Tysons Corner Center

Inside, the mall were new hanging and digital banners. Since Halloween is coming soon, the signs for American Scream projected very nicely on the digital board. Having the contrast between the dark background and the light text really made this one pop out especially from farther away. Fanta also had a digital tie-in with codes printed on their face. When you pointed your smartphone at the ad, they would come to life with more dynamic content! Surely this shows what it possible with handheld technology. Perhaps this would be something that photographers could take advantage of with all of their images!

Fanta ads with virtual links at Tysons Corner Center
Fanta ads with virtual links at Tysons Corner Center
Large banner hanging from the ceiling at Tysons Corner Center
Large banner of 2019 3rd Quarter Media hanging from the ceiling at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

Wayfair Pop Up

Wayfair Pop Up in the Concourse at Tysons Corner Center
Wayfair pop up opening day in the Concourse at Tysons Corner Center

Tysons Corner Center

Earlier this month, I photographed the opening day of the Wayfair Pop Up at Tysons Corner Center. Although I was only familiar with this brand from their TV ads, this physical location tied in closely with their brand. Overall, their pop up from the inside out was a cohesive showcase of thier store from the colors used in their walls to their products on their shelves. Because I photograph a lot of storefronts, kiosks, and pop ups, I can see how difficult it can be to pull this off.

Purple chairs matching the company brand colors at a Tysons Corner Center pop up
Purple chairs matching the company brand colors at a Tysons Corner Center pop up

When I first saw the location in the Concourse, I was first drawn to the symmetrical frame. Because of that impression, this was how I thought the photos would work best to represent this pop up. I made a few other images at an angle, but overall I think these work best. Especially on their first day, they really had the location camera-ready at the start!

Wayfair Pop Up in the Concourse at Tysons Corner Center
Wayfair set up in the Concourse at Tysons Corner Center
Side panels of pop up in the Concourse at Tysons Corner Center
Side panels of pop up in the Concourse at Tysons Corner Center
Shoppers going through a pop up at Tysons Corner Center
Shoppers going through a pop up at Tysons Corner Center
Opening of the Wayfair pop up at Tysons Corner Center
Opening of the Wayfair location at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

2019 BrandBox Stores

Overhead view of 2019 BrandBox Stores at Tysons Corner Center
Overhead view of 2019 BrandBox Stores at Tysons Corner Center

Tysons Corner Center

Last month, the marketing team asked me to get some images from new 2019 BrandBox stores. Comparatively it is easier to create a store from scratch at BrandBox. With this in mind, there has been a change in their lineup since their opening late last year.

Gilly Hicks BrandBox store location at Tysons Corner Center 2019 Brandbox Stores
Gilly Hicks BrandBox store location at Tysons Corner Center
Chubbies BrandBox store location at Tysons Corner Center 2019 Brandbox Stores
Chubbies BrandBox store location at Tysons Corner Center

Since this was the first time I have seen a change in the lineup, I can see innovations in their setups. Specifically, the Candid store needed a novel setup due to the nature of their business. Privacy is a consideration because of the medical nature of their work. So the store design incorporated a nice airy barrier that keeps patients out of the visibility of the public, but it keeps the open feel of BrandBox.

Candid examination area in their BrandBox location at Tysons Corner Center
Candid examination area in their BrandBox location at Tysons Corner Center

Additionally, there is a new sequins wall that was installed in the BrandBox area. Surprisingly this was a big attraction! You have the opportunity to leave your own messages and designs to place on social as you go through the area.

Sequins wall installed in the BrandBox area at Tysons Corner Center
Sequins wall installed in the BrandBox area at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

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