Posts Tagged ‘technology’

Software Upheaval Post 1 – Tech Thursday

Lightroom 4 - Library Module

The last few weeks, the photography community has been active with discussion over the software suite, the Adobe Creative Cloud. If you do not know, Adobe is the latest company to switch to a subscription model. Going forward, if you want to have the latest version of Photoshop, you need to pay a monthly fee of $20 to activate the software for use. Microsoft has also done this with their new version of the productivity suite named Office 365, but they also have a version (Office 2013) that you can purchase as before.

Adobe Subscription Model

Some of the good points for the users that I see is that the cost for entry in getting to Adobe Photoshop is lowered. Instead of purchasing the program for $600 or more up front, it is now only $20 to start, and your investment will be the equivalent of 30 months of use for the software. I last purchased the Adobe CS5 suite in 2010, so this is the same amount I would have spent if I bought a new version in 2013. In addition, if you use ANY of the other Adobe products in their catalog, it is only $50 a month to have access to the ENTIRE catalog!

For me, I use InDesign to create posters, large prints, and other pieces where layouts are important. Working with photos through all their products is seamless if you need to use them for prints, videos, or the web. You edit photos in Lightroom, retouch them in Photoshop, then export them to use in InDesign, Premiere, or whatever software you need to make the final product. The $50 over 30 months would come to $1500 which is less than the $2000+ price tag up front for the package when I last checked!

Creative Cloud Software

The name is a bit misleading to me. Just because it is called the Creative Cloud does not mean that you have to be connected to the internet to edit your files. This would take too long, and would eat up your bandwidth. The software will only check periodically to ensure proper activation by the user. This also allows Adobe to push out new features and updates to users faster. If there is something that is added to the program, you no longer have to wait months for a new release or large patch to start using the new features. Also you no longer have to specify whether you are using Windows or Mac OSX when purchasing the suite. This used to be a separate expense if you had both systems in your studio.

This sounds like I am “all-in” for the new subscription model from Adobe. There are some cons to going with this. There is more outcry online on this side of the argument, and it actually keeps me from jumping in yet. In the next Tech Thursday post, I’ll review these cons, and let you know my final conclusion after examining both sides. Everything is changing so quickly these days, I’m just trying to keep up, and to make sure it makes sense for what I am doing. Let me know what you think about it!

Lightroom 4 - Library Module
Lightroom 4 – Library Module
Adobe InDesign CS5
Adobe InDesign CS5

TimeLine Media – www.timelinedc.com
703-864-8208

Cropping – Tech Thursday

©TimeLine Media - 4x6 crop

There are some constants that survive no matter how much photography evolves. Because of standards organizations, we had film speeds in ASA or ISO that now go by light sensitivity on digital cameras and F-stops for describing aperture openings. The softer “standards” that have survived include cropping dimensions of photos for presentation.

Photo Dimensions

8×10, 5×7 – these dimensions are some of the popular frame sizes that are sold here in the US. When my customers start looking at purchasing photos, these are the sizes that they purchase the most – why? These are the frames that are available in the decorator and craft stores. The problem? Look at the files that are coming out of your camera at this time. If you have a DSLR, the dimensions of the files that it makes are 4×6! This goes back to the days of film. 35mm film was the most popular consumer and small-format professional size of film that was available. For this reason, manufacturers keep the form of the cameras and the lenses the same as film cameras. With this in mind, most sensors have retained this ratio.

What this means is that if you want to have an 8×10 photo that is printed edge to edge, you need to crop your image files. Cropping is much easier in software than after the photos has been printed. It is non destructive, and it can also be used to improve composition of your image. To make an 8×10 image, the original file needs to be cropped down from 4×6 to 4×5 to fit on the page without borders. Here is an example:

©TimeLine Media - 4x6 crop
©TimeLine Media – 4×6 crop

8 X 10 Frames

The 4×6 crop is more “panoramic” with a long dimension left to right in the frame. This is popular for landscapes and can give a better sense of scale. To fit this image into an 8×10 frame, however, a crop is needed. In trying to keep it close to the original composition, I didn’t move the frame in the software and came up with this:

©TimeLine Media - 8x10 landscape crop
©TimeLine Media – 8×10 landscape crop

The frame looks much different to me! Even though printed it would be a “larger” photo, I think it feels more cramped. It doesn’t convey the open space that the photo was taken, it seems like many of the elements are much closer together in the frame – the house in the background with the box in the foreground. Now changing the 8×10 crop to a portrait mode (where the longest size run up and down) the background house is a much smaller part of the images, an the emphasis goes back to the foreground. The best part is that you can change these easily in software until you really find the photo that suits you best.

©TimeLine Media - 8x10 portrait crop
©TimeLine Media – 8×10 portrait crop

TimeLine Media – www.timelinedc.com
703-864-8208

Evolution of Post Processing – Tech Thursday

©TimeLine Media - ballroom dance photo

With the internet, it is quite easy to be exposed to many good photographers. For me, post processing of photos can really separate competent photographers from outstanding ones. As with every other aspect of photography, concentrating on only one part of the craft can eventually hurt the quality of your work. You can concentrate on things like – buying gear, social media, marketing your business, making new photos, or post processing. If you only concern yourself with one of these aspects of photography, the others will suffer.

Dance Photography

In being a ballroom dance event photographer, I get the opportunity to make thousands of photos at an event. Post processing takes a lot of my time after events. Looking back at some of my first photos, I can see that I really went overboard using effects and sliders in Lightroom. The effects were good at attracting attention to my images on social networks, and I really had a lot of fun making them.

©TimeLine Media - ballroom dance photo
©TimeLine Media – ballroom dance photo
©TimeLine Media - ballroom dance photo
©TimeLine Media – ballroom dance photo

These “cross processing” presets in Lightroom used color shifts to emulate purposely incorrect film processing in the darkroom to create the effects. Some also used heavy darkening of corners to highlights subjects. This was a cutting-edge way to create photos. Since then, the explosion of Instagram, and other photo editing apps on iPhones and Android has made these looks more prevalent online. (For the record, I have recently joined Instagram, and actually enjoy it!)

So with the change in styles that I am seeing, I have gone back to doing less to photos, and leaving them as close to in-camera capture as I can. This is just another phase until the next thing comes out. For photographers, the message is making your images as best you can in camera, then post process them as you like it at the time. It will make you happy with the creative process and will mark eras in your photography life. We are digital photographers now. We don’t have different film stocks, or film chemistry that will change with the times. The best part is we have RAW files that make the transition with us, metadata, and all. So, you can always revisit photos as they were and update them, or not!

Here is where I am today, and I hope you come back to see what comes next –

©TimeLine Media - ballroom dance photo
©TimeLine Media – ballroom dance photo
©TimeLine Media - ballroom dance photo
©TimeLine Media – ballroom dance photo

TimeLine Media – www.timelinedc.com
703-864-8208

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