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Archive of ‘Commercial’ category

Commercial, Event, Photography | 0 comment

TEDxTysons – Future Tense

TEDxTysons - Future Tense organizers, and sponsors ©TimeLine Media
TEDxTysons – Future Tense organizers, and sponsors ©TimeLine Media

Valo Park, Tysons, VA

TEDxTysons – Future Tense is the first event by this new organization! it was a privilege to be the first photographer to cover this event which hopes to be a regular occurrence. This assignment was another connection that was made through Tysons Corner Center. Since I photograph many events there, they referred me to the organizers. As they developed their website, I volunteered to make new photos of the Tysons area for them.

TEDxTysons speakers and organizers at a pre-event dinner ©TimeLine Media
TEDxTysons speakers and organizers at a pre-event dinner ©TimeLine Media

Speaker Dinner

It must be remembered that all the organizers and workers for this event are volunteers. Sponsors of the event contribute meals, apparel, the venue, etc. In the lead up to the main event there were some final details that I covered in photos. Volunteers gathered for a walk-through of the venue for the purpose of learning the details to help guests navigate.

Ashwood Heffern, co-founder TEDxTysons at Future Tense speaker dinner ©TimeLine Media
Ashwood Heffern, co-founder TEDxTysons at the speaker dinner ©TimeLine Media
TEDxTysons organizers at Earl's in Tysons, Virginia ©TimeLine Media
TEDxTysons organizers at Earl’s in Tysons, Virginia ©TimeLine Media

Future Tense

On the day of the main event, we gathered at the auditorium in Valo Park. Seeing that the videos are the living legacy of these events, please visit the YouTube Page for TEDx Talks to hear the presentations. It was such a privilege to be a part of the team for this event!

Speakers at TEDxTysons - Future Tense event in Valo Park, Tysons, Virginia ©TimeLine Media
Speakers at TEDxTysons - Future Tense event in Valo Park, Tysons, Virginia ©TimeLine Media
Speakers at TEDxTysons - Future Tense event in Valo Park, Tysons, Virginia ©TimeLine Media
Speakers at TEDxTysons - Future Tense event in Valo Park, Tysons, Virginia ©TimeLine Media
TEDxTysons - Future Tense at Valo Park in Tysons, Virginia ©TimeLine Media
TEDxTysons Team selfie! ©TimeLine Media
TEDxTysons Team selfie! ©TimeLine Media

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Photography | 0 comment

Peloton – Tysons Corner Center

Peloton bike in their Tysons Corner Center location ©TimeLine Media
Peloton bike in their Tysons Corner Center location ©TimeLine Media

Tysons, Virginia

Being that I am a regular photographer at Tysons Corner Center, they referred me to Peloton. Given that their location in the mall was gaining popularity with the high-tech product, they needed some updated images for their website. Compared to other stores I have photographed, this was a minimalist look throughout.

Storefront location architecture commercial photography in Tysons Virginia by Rassi G. Borneo ©TimeLine Media

Having a clean store in general, is a goal for any website images. On the whole, this was not a problem as this store was camera ready early in the day! The only suggestion I had was to turn on the television. In fact, this is something I do for any interior photos shoot. Having a black square hanging on a wall does not add to photo. Even if the screen just has a simple logo, it add purpose to its placement.

Peloton in Tysons Corner Center ©TimeLine Media

Afterwards, there was a good amount of post processing needed for these images. To begin with, I had no idea that there were so many plugs in this store! Whenever you walk through a place in real life, these little details seem to disappear by default. However in still photos that can be examined in detail, it is better to take them out. Also, please know that there are no ‘wireless’ Peloton bikes. They still need to be plugged in!

Peloton in Tysons Corner Center ©TimeLine Media
Peloton in Tysons Corner Center ©TimeLine Media

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Fashion, Headshots, Photography, Portrait, Studio | 0 comment

Speed of Life – Model Shoot

Ashburn, Virginia

In January, I photographed a project with Kyle McKay from MXK Productions. Mehr and Kyle had a styled shoot based around the song, Speed of Life by David Bowie. In light of his recent death, the shoot was styled with inspiration from his song. Being that I was not available to go to the studio with the production, I did a behind-the-scenes look at them getting ready. However, I was able to setup a small headshot lighting setup to get a quick preview for what was to come later.

Mehr Bano was the primary make up artist that worked on the production. Since there were so many models that had to be done before leaving for the studio, there was a tight schedule to finish. In that case, I photographed as much of the action as it happened. The hair styling, makeup, henna, clothing – there was a lot going on in particular after the basics were done.

Small Headshot Lighting Studio

Whenever a model was ready for the camera, I brought them to a mobile lighting setup that I brought with me. With the limited space, it was one light only. With a black background, I love how these turned out. This shoot was produced in the hope that they would be published. Best of luck to everyone that helped to make it happen!

Speed of Life photo shoot with MXK Productions ©TimeLine Media
Speed of Life photo shoot with MXK Productions ©TimeLine Media
Speed of Life photo shoot with MXK Productions ©TimeLine Media
Speed of Life photo shoot with MXK Productions ©TimeLine Media
Model with henna applied ©TimeLine Media
Model with henna applied ©TimeLine Media
Speed of Life photo shoot with MXK Productions ©TimeLine Media
Speed of Life photo shoot with MXK Productions ©TimeLine Media

TimeLine Media – www.timelinedc.com
703-864-8208

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