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Posts Tagged ‘advertising’

Commercial, Event, Photography | 0 comment

2016 Tysons Interior – Tysons Corner Center

Large banner above Level 3 at Tysons Corner Center 2016 Tysons Interior
Large banner above Level 3 at Tysons Corner Center

Tysons, VA

Similarly to last week’s post about exterior photos, I found some 2016 Tysons Interior images that I wanted to add to the blog. In this situation, it was more important to have many people in the frame. Since these were supposed to illustrate many people seeing advertisements, I waited for the right time for each of these.

Banner hanging in Fashion Court at Tysons Corner Center 2016 Tysons Interior
2016 Tysons Interior – Banner hanging in Fashion Court at Tysons Corner Center

With attention to getting a large number of people in the frame, I made my chances better by going on Saturday. Late morning to after lunch is what I tried on this occasion. Overall, a tripod was necessary for all of these photos. I prefer a 1/15th of a second for this purpose. You can still see the forms of people, however, they are usually blurred. Thus, you cannot identify them by their faces making them appropriate for use publicly. Surely patience is needed to get just the right amount of people filling in the spaces in the frame. It easily makes this the place where you want to be on the weekend!

Floor stick-on media on the floor at Tysons Corner Center 2016 Tysons Interior
Floor stick-on media on the floor at Tysons Corner Center
Large digital banner at Tysons Corner Center
Large digital banner at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

2016 Tysons Exterior – Tysons Corner Center

Tysons Corner Center from Parking Terrace E entrance 2016 Tysons Exterior
Tysons Corner Center from Parking Terrace E entrance

Tysons, VA

Last year, the marketing team at Macerich requested that I make some 2016 Tysons exterior photos of the mall. Unlike event photos at the center, have a large crowd was not an emphasis for these. The images would be used for directories chiefly, so identifiable structures would be the goal. Additionally, the images are planned to be used for an app guiding visitors through Tysons.

Walking entrance from Parking Terrace C at Tysons Corner Center
Walking entrance from Parking Terrace C at Tysons Corner Center
2016 Tysons Exterior of the mall entrance from Parking Terrace C

On this occasion, I was enthusiastic to do this assignment. The biggest challenge was going whenever the weather and the conditions outside were right. Specifically, I was looking for some interesting clouds. For the most part, last summer was good weather-wise, but cooperating clouds were rarer.

Tysons Tower from the Plaza 2016 Tysons Exterior
Tysons Tower from the Plaza

As can be seen in the Plaza photos, I caught some great clouds one July evening. Not only were the clouds interesting, but they made for some nice purple and blue colors in the sky! Hopefully you will catch these images on a directory or app at your next visit to Tysons.

Looking to Tysons Corner Center from the Plaza 2016 Tysons Exterior
Looking to Tysons Corner Center from the Plaza
1861 International Drive in Tysons, Virginia
1861 International Drive in Tysons, Virginia

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Photography | 0 comment

2016 Shopping Center Media

Large movie poster hanging in Fashion Court of Tysons Corner Center 2016 Shopping Center Media
Large movie poster hanging in Fashion Court of Tysons Corner Center

Tysons Corner Center

Getting dynamic images of the 2016 shopping center media displayed at Tysons Corner Center was a regular assignment for me. Prior to these projects, these ads would blend into the background. Since I had to concentrate on finding these throughout the mall, I was astonished at how many there were!

American Tandoor inline poster hanging over three levels of Tysons Corner Center 2016 Shopping Center Media
American Tandoor inline poster hanging over three levels of Tysons Corner Center

Large hanging posters are the easiest to see walking through the halls to be sure. Their large print and graphics allow them to be viewed from farther away. Moreover their longer viewing distance makes them able to be seen for longer.

Elevator wrap in the Fashion Court in Tysons Corner Center
Elevator wrap in the Fashion Court in Tysons Corner Center

Although digital signage is starting to grow through the mall, these static displays still impact in ways that digital cannot. Now that the printing techniques for vinyl media is so much better, this elevator became a center piece. Fashion Court has a 2-level elevator that can be wrapped. As can be seen in these images, having two levels for one client dominates the space while giving ample room for product information.

2016 Shopping Center Media at Tysons Corner Center
Floor cling pointing to Earl's Kitchen and Bar in Tysons Corner Center
Floor cling pointing to Earl’s Kitchen and Bar in Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

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