Posts Tagged ‘commercial’

BrandBox Puppy Party

Playing with puppies at the BrandBox Lounge at Tysons Corner Center
Playing with puppies at the BrandBox Lounge at Tysons Corner Center

Tysons Corner Center

Last week, I photographed the BrandBox Puppy Party at Tysons Corner Center. With puppies from the Wolf Trap Animal Rescue, the marketing team put on a ‘Puppy Party’ in the BrandBox lounge. For a small donation, you had the chance to cuddle with a puppy for a few minutes. In this case, once the puppies were brought out, the line went down the long hallway. Undoubtedly these adoptable puppies will find homes very quickly!

Wolf Trap Animal Rescue puppy at the BrandBox in Tysons Corner Center
Wolf Trap Animal Rescue puppy at the BrandBox in Tysons Corner Center
Saturday at the BrandBox in Tysons Corner Center
Saturday at the BrandBox in Tysons Corner Center
Exchanging puppy for the next cuddler at BrandBox in Tysons Corner Center
Exchanging puppy for the next cuddler at BrandBox in Tysons Corner Center

During the event, I got an education on the Wolf Trap Animal Rescue. After all, I see their events around the Tysons area often. Although there are many similar organizations in the area, they have some key differences. As a veterinarian-led animal rescue, health of the animals is their primary concern. Also, many of their animals come from the state of Mississippi. The great effort needed to transport and coordinate the transfer of animals to the area helps to relieve overloaded shelters from there.

Line waiting for puppies at the BrandBox in Tysons Corner Center
Line waiting for puppies at the BrandBox in Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Wayfair Pop Up

Wayfair Pop Up in the Concourse at Tysons Corner Center
Wayfair pop up opening day in the Concourse at Tysons Corner Center

Tysons Corner Center

Earlier this month, I photographed the opening day of the Wayfair Pop Up at Tysons Corner Center. Although I was only familiar with this brand from their TV ads, this physical location tied in closely with their brand. Overall, their pop up from the inside out was a cohesive showcase of thier store from the colors used in their walls to their products on their shelves. Because I photograph a lot of storefronts, kiosks, and pop ups, I can see how difficult it can be to pull this off.

Purple chairs matching the company brand colors at a Tysons Corner Center pop up
Purple chairs matching the company brand colors at a Tysons Corner Center pop up

When I first saw the location in the Concourse, I was first drawn to the symmetrical frame. Because of that impression, this was how I thought the photos would work best to represent this pop up. I made a few other images at an angle, but overall I think these work best. Especially on their first day, they really had the location camera-ready at the start!

Wayfair Pop Up in the Concourse at Tysons Corner Center
Wayfair set up in the Concourse at Tysons Corner Center
Side panels of pop up in the Concourse at Tysons Corner Center
Side panels of pop up in the Concourse at Tysons Corner Center
Shoppers going through a pop up at Tysons Corner Center
Shoppers going through a pop up at Tysons Corner Center
Opening of the Wayfair pop up at Tysons Corner Center
Opening of the Wayfair location at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

2019 BrandBox Stores

Overhead view of 2019 BrandBox Stores at Tysons Corner Center
Overhead view of 2019 BrandBox Stores at Tysons Corner Center

Tysons Corner Center

Last month, the marketing team asked me to get some images from new 2019 BrandBox stores. Comparatively it is easier to create a store from scratch at BrandBox. With this in mind, there has been a change in their lineup since their opening late last year.

Gilly Hicks BrandBox store location at Tysons Corner Center 2019 Brandbox Stores
Gilly Hicks BrandBox store location at Tysons Corner Center
Chubbies BrandBox store location at Tysons Corner Center 2019 Brandbox Stores
Chubbies BrandBox store location at Tysons Corner Center

Since this was the first time I have seen a change in the lineup, I can see innovations in their setups. Specifically, the Candid store needed a novel setup due to the nature of their business. Privacy is a consideration because of the medical nature of their work. So the store design incorporated a nice airy barrier that keeps patients out of the visibility of the public, but it keeps the open feel of BrandBox.

Candid examination area in their BrandBox location at Tysons Corner Center
Candid examination area in their BrandBox location at Tysons Corner Center

Additionally, there is a new sequins wall that was installed in the BrandBox area. Surprisingly this was a big attraction! You have the opportunity to leave your own messages and designs to place on social as you go through the area.

Sequins wall installed in the BrandBox area at Tysons Corner Center
Sequins wall installed in the BrandBox area at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

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