Posts Tagged ‘fashion’

Small Biz Pitch Event

iStrategy Labs - Washington, DC ©TimeLine Media
iStrategy Labs – Washington, DC ©TimeLine Media

District Fete

In April, I photographed the Small Biz Pitch Event in Washington, DC. Andrew Roby the event producer from District Fete was holding this event for entrepreneurs in the fashion industry. Similar to a show like “Shark Tank” this event would give business owners a chance to present the story, product, and their vision of the future.

DC Artist ©TimeLine Media
DC Artist ©TimeLine Media
Defined Style ©TimeLine Media
Defined Style ©TimeLine Media
OpenStile ©TimeLine Media
OpenStile ©TimeLine Media

It was inspiring for me to be in the room as they did their presentations. In addition to get good feedback from the judges, the presenters needed to have a few items prepared. Moreover, a combination of an interesting product, and a clear view of where they want to go helped get their point across. Moreover, this will help them pitched to investors for their company.

Small Biz Pitch event ©TimeLine Media
Small Biz Pitch event ©TimeLine Media
Presenter and judges ©TimeLine Media
Presenter and judges ©TimeLine Media
Judges giving feedback ©TimeLine Media
Judges giving feedback ©TimeLine Media

Andrew Roby

Andrew Roby is an event planner and producer working in the DC metro area. I have worked with him on a number of fashion shows, media events, and parties where customers are looking for a high-end event that look great on social networks. His events run smoothly even if there are a lot of moving parts.

Andrew Roby - District Fete ©TimeLine Media
Andrew Roby – District Fete ©TimeLine Media

At this event, there were 3 judges, 10 presenters, sponsors, and a sold out audience. The site for the event was the very modern workspace at iStrategy Labs. Not only was this a great place to have an assembly for this kind of event, but it was a very creative space for this creative agency. It was an appropriate space for aspiring creatives to further their business aspirations.

Small Biz Pitch Event Presenters and Judges ©TimeLine Media
Small Biz Pitch Event Presenters and Judges ©TimeLine Media

TimeLine Media – www.timelinedc.com
703-864-8208

Lord and Taylor Holiday Fashion Show

Santa and Jen Richer at the Tysons Corner Center Lord and Taylor holiday fashion show
Santa and Jen waving at the Lord and Taylor holiday fashion Show - Tysons Corner Center
Santa and Jen waving at the Lord and Taylor holiday fashion Show – Tysons Corner Center

We are coming up on the holidays! With Tysons Corner Center being one of my biggest clients, I am capturing many of the events that happen around this busy shopping season. Lord and Taylor sponsored a holiday fashion show in their beautiful Concourse area just inside from their outdoor Plaza. Along with some personalities from 94.7 Fresh FM, it was a full production! Who wouldn’t want to see the latest fashions on some popular media personalities around the holidays?

Models on the Runway

Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Walking the Runway at the Tysons Corner Center Lord and Taylor holiday fashion show

An appropriate long red carpet was rolled out to be the runway for the models to have an easy marker for their walks. The stylists from Lord and Taylor outfitted the models with some of the newest fashions for men, women, and kids.

Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Runway model at the Tysons Corner Center Lord and Taylor fashion show
Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Female model at the Tysons Corner Center Lord and Taylor fashion show
Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Walking the runway at the Tysons Corner Center Lord and Taylor fashion show
Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Runway model at the Tysons Corner Center Lord and Taylor fashion show
Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Runway model at the Tysons Corner Center Lord and Taylor fashion show

For the photography setup, I wanted to make sure that both the model and clothes really popped off the screen so I needed to bring out some extra gear. In other words, I setup one large strobing flash at the end of the runway. I positioned myself at the end of the red carpet. That would give me a view of the entire runway to see the models walking and some of the crowd on the edges. Notice how the background falls into a nice blur as they walk closer. Sitting on the ground gives them a more heroic and powerful look. Confidence is always a more flattering look!

Special Guests

Miss Maryland at the Tysons Corner Center Lord and Taylor holiday fashion show
Miss Maryland at the Tysons Corner Center Lord and Taylor holiday fashion show
  Santa and Jen Richer at the Tysons Corner Center Lord and Taylor holiday fashion show
Santa and Jen Richer at the Tysons Corner Center Lord and Taylor holiday fashion show

The show ended with appearances by some VIPs including Miss Maryland, everyone’s favorite, Santa! He joined Jen Richer as the final runway walker to a lot of fanfare and cheers from the crowd. I was happy with the resulting images. The look from the strobes really helps to bring out the true colors of the clothing. Hopefully the images help convince people to head out to Tysons Corner Center and Lord and Taylor to do some shopping this season!

TimeLine Media – www.timelinedc.com
703-864-8208

Back To School Fashion Show – Tysons Corner Center

Lord and Taylor

Last September, I photographed at Back to School Fashion Show produced by Lord and Taylor at Tysons Corner Center. This time the focus was on fashions for younger students that were updating their clothes for the new school year. To demonstrate the outfits, they found some younger models from different ages to walk the runway.

Back to school fashion show
Back to school fashion show
Back to school fashion show
Kid’s fashions for school Lord & Taylor – Tysons Corner Center

Back to School Fashion

Following the Cherry Blossom and Prom Fashion shows, I had a good system down to cover these. They had the same long, red carpet to designate the runway. Unlike the Concourse by the Plaza, the hallway in front of the Lord and Taylor was the setting for this show. Thus there was not as much ambient light in the space meaning I needed more flash power from the strobes.

Lord and Taylor - Tysons Corner Center
Lord and Taylor - Tysons Corner Center
Lord and Taylor - Tysons Corner Center
New Fashions for School – Lord & Taylor – Tysons Corner Center

When the show started, the young kids that modeled clothes were very professional! When it was their turn, the kids walked down the runway, did a turn, and walked back engaging the audience along the way. So many of them handled the moment beautifully, and the crowd appreciated their efforts to model as best they could.

High School Fashions – Lord & Taylor – Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

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