Posts Tagged ‘Lord and Taylor’

Lord and Taylor Holiday Fashion Show

Santa and Jen Richer at the Tysons Corner Center Lord and Taylor holiday fashion show
Santa and Jen waving at the Lord and Taylor holiday fashion Show - Tysons Corner Center
Santa and Jen waving at the Lord and Taylor holiday fashion Show – Tysons Corner Center

We are coming up on the holidays! With Tysons Corner Center being one of my biggest clients, I am capturing many of the events that happen around this busy shopping season. Lord and Taylor sponsored a holiday fashion show in their beautiful Concourse area just inside from their outdoor Plaza. Along with some personalities from 94.7 Fresh FM, it was a full production! Who wouldn’t want to see the latest fashions on some popular media personalities around the holidays?

Models on the Runway

Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Walking the Runway at the Tysons Corner Center Lord and Taylor holiday fashion show

An appropriate long red carpet was rolled out to be the runway for the models to have an easy marker for their walks. The stylists from Lord and Taylor outfitted the models with some of the newest fashions for men, women, and kids.

Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Runway model at the Tysons Corner Center Lord and Taylor fashion show
Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Female model at the Tysons Corner Center Lord and Taylor fashion show
Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Walking the runway at the Tysons Corner Center Lord and Taylor fashion show
Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Runway model at the Tysons Corner Center Lord and Taylor fashion show
Runway model at the Tysons Corner Center Lord and Taylor holiday fashion show
Runway model at the Tysons Corner Center Lord and Taylor fashion show

For the photography setup, I wanted to make sure that both the model and clothes really popped off the screen so I needed to bring out some extra gear. In other words, I setup one large strobing flash at the end of the runway. I positioned myself at the end of the red carpet. That would give me a view of the entire runway to see the models walking and some of the crowd on the edges. Notice how the background falls into a nice blur as they walk closer. Sitting on the ground gives them a more heroic and powerful look. Confidence is always a more flattering look!

Special Guests

Miss Maryland at the Tysons Corner Center Lord and Taylor holiday fashion show
Miss Maryland at the Tysons Corner Center Lord and Taylor holiday fashion show
  Santa and Jen Richer at the Tysons Corner Center Lord and Taylor holiday fashion show
Santa and Jen Richer at the Tysons Corner Center Lord and Taylor holiday fashion show

The show ended with appearances by some VIPs including Miss Maryland, everyone’s favorite, Santa! He joined Jen Richer as the final runway walker to a lot of fanfare and cheers from the crowd. I was happy with the resulting images. The look from the strobes really helps to bring out the true colors of the clothing. Hopefully the images help convince people to head out to Tysons Corner Center and Lord and Taylor to do some shopping this season!

TimeLine Media – www.timelinedc.com
703-864-8208

2015 Prom Fashion Show

Model at Tysons Lord and Taylor Prom Fashion show  ©TimeLine Media
Model at Tysons Lord and Taylor Prom Fashion show ©TimeLine Media

Earlier this Spring, Lord and Taylor produced a 2015 Prom Fashion Show outside their storefront at Tysons Corner Center. The show was co-sponsored by Karin’s Florist in Vienna, Virginia. A pairing of fashion and flowery accessories – it really feels like prom! The first part of the shoot was against a nice dark gray background that was setup for the traditionally posed prom photos. It was a nice contrast against the colorful dresses, and corsages that the models were wearing.

Boutonniere from Karin's Florist for Prom Fashion show in Tysons  ©TimeLine Media
Boutonniere from Karin’s Florist for Prom Fashion show in Tysons ©TimeLine Media
Model at Tysons Lord and Taylor Prom Fashion show ©TimeLine Media

The setup was simple since this was a busy area. I did not want to have a lot of gear strewn around the area since people were already starting to gather for the show. I had one large strobing flash setup through an umbrella with a piece of white diffusion on the end opposite the light. This produces a very nice quality of light that was reproducible for everyone that stepped into the set.

Model at Tysons Lord and Taylor Prom Fashion show  ©TimeLine Media
Model at Tysons Lord and Taylor Prom Fashion show ©TimeLine Media

The focus of these photos were the flowers, and this helped to show them off nicely. After I got photos of the corsages and the models with their dresses, I moved the light to the end of the runway. From here, I made some photos as they walked down the red carpet. It was a lot of images in a short amount of time, but I was happy with the results!

Runway for a Lord and Taylor Prom Fashion show in Tysons  ©TimeLine Media
Runway for a Lord and Taylor Prom Fashion show in Tysons ©TimeLine Media

TimeLine Media – www.timelinedc.com
703-864-8208