TimeLine Media Blog

Earlier this Spring, Lord and Taylor produced a 2015 Prom Fashion Show outside their storefront at Tysons Corner Center. The show was co-sponsored by Karin’s Florist in Vienna, Virginia. A pairing of fashion and flowery accessories – it really feels like prom! The first part of the shoot was against a nice dark gray background that was setup for the traditionally posed prom photos. It was a nice contrast against the colorful dresses, and corsages that the models were wearing.

The setup was simple since this was a busy area. I did not want to have a lot of gear strewn around the area since people were already starting to gather for the show. I had one large strobing flash setup through an umbrella with a piece of white diffusion on the end opposite the light. This produces a very nice quality of light that was reproducible for everyone that stepped into the set.

The focus of these photos were the flowers, and this helped to show them off nicely. After I got photos of the corsages and the models with their dresses, I moved the light to the end of the runway. From here, I made some photos as they walked down the red carpet. It was a lot of images in a short amount of time, but I was happy with the results!

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