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Posts Tagged ‘retail’

Commercial, Event, Photography | 0 comment

Tysons Then and Now

Opening of the Tysons Then and Now art project in Fashion Court
Opening of the robot painting art project in Fashion Court

Tysons Corner Center

Today is my 42nd birthday! Although it looks like this is just another post from the mall, it is an appropriately personal post too. Last week was the opening of Tysons Then and Now, a project done by me and Pindar Van Arman.

County Supervisors, Congressman Connolly, and Macerich management open the gallery
County Supervisors, Congressman Connolly, and Macerich management open the gallery
Jeff McKay, Gerry Connolly, Lynda Smyth, Cory Scott at the Tysons Then and Now gallery opening
Jeff McKay, Gerry Connolly, Lynda Smyth, Cory Scott at the gallery opening
Opening of the Tysons Then and Now exhibit at Tysons Corner Center
Opening of the Pindar Van Arman painting exhibit at Tysons Corner Center
Pindar describes a robot-painted pieces to Congressman Gerry Conolly
Pindar describes a robot-painted pieces to Congressman Gerry Conolly
Tysons Then and Now activation in Fashion Court at Tysons Corner Center
Cloud painting activation in Fashion Court at Tysons Corner Center

VIP Attendees

In addition to the County executives, Congressman Connolly, and mall management, Pindar and I invited our family to attend the opening. My mom made the trip to see the exhibition that included some robot painted pieces using my photography as a reference. As much as my mom appreciates what I do, it was nice to have her see my work as part of this attention-grabbing exhibit. Likewise, I felt proud to be part of the team that produced such amazing work! Thanks, Becca, for adding me and my photos to a cool look at Tysons!

Pindar Van Arman showing his robot painting with observers at the opening
Pindar Van Arman showing his robot painting with observers at the opening
Larkin, Becca, Pindar, and me at the exhibit opening!
Me and my mom at the AI painting of some of my photography
Me and my mom at the AI painting of some of my photography

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

Change It Up Pop Up

Group photo at the Change it Up Pop Up at Tysons Corner Center
Group photo at the Change it Up Pop Up at Tysons Corner Center

Tysons Corner Center

Last week, I covered the opening of the Change It Up Pop Up at Tysons Corner Center. Presented by the Hair Cuttery, this was a color-overload activation at the mall! Since the pop up is only open until September 3, there was a packed house with pre-registered guests that were there on opening night. Hair Cuttery founder Dennis Ratner was in attendance on this occasion before they bring this to other locations around the country. Because the Rattner Companies is based in Tysons, and the first location for the salon was in nearby Springfield, it makes sense this was their first stop. As can be seen in the photos, this was the most colorful pop up I have photographed at the mall! Instagrammers should take advantage while it is still open.

Dennis Ratner at the Hair Cuttery Change It Up pop up in Tysons Corner Center
Dennis Ratner at the Hair Cuttery pop up in Tysons Corner Center
Group going through the Hair Cuttery Change It Up pop up at Tysons Corner Center
Group going through the Hair Cuttery pop up at Tysons Corner Center
DJ playing at the Hair Cuttery Pop Up at Tysons Corner Center
DJ playing at the Hair Cuttery Pop Up at Tysons Corner Center
Selfie Goals Instagram spot at the Hair Cuttery Pop Up at Tysons Corner Center
Selfie Goals Instagram spot at the Hair Cuttery Pop Up at Tysons Corner Center
Bubble Bath area at the Hair Cuttery Pop Up at Tysons Corner Center
Bubble Bath area at the Hair Cuttery Pop Up at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

2018 2nd Quarter Media

Festival tents set up in a parking lot at Tysons Corner Center 2018 2nd Quarter Media
Festival tents set up in a parking lot at Tysons Corner Center

Tysons Corner Center

Over the last couple of months, I completed a number of shoots to capture 2018 2nd Quarter Media at Tysons Corner Center. Surely the mall changes as time goes by both in stores and in advertising. But I never really noticed as closely until now. With all the changes, the Macerich marketing team wanted me to get photos of the special events and temporary retail spaces along with the changes in media.

Spring Showers window display part of the 2018 2nd Quarter media at Tysons Corner Center
Spring Showers window display part of the 2018 2nd Quarter media at Tysons Corner Center
Alex and Ani storefront at Tysons Corner Center
Alex and Ani storefront at Tysons Corner Center

From a photography standpoint, these kinds of assignments slow me down. Generally in a good way! Of course I would like to have people in the frame so that the clients see a good number of eyes on their media. Additionally, I usually shoot these on a tripod. This keeps the lines straight, and can slow the shutter speed down to get a blur as people walk through the frame.

Chanel ad on the first floor at Tysons Corner Center 2018 2nd Quarter Media
Chanel ad on the first floor at Tysons Corner Center
Poster for 'Waitress' the Musical hanging in Tysons Corner Center
Poster for ‘Waitress’ the Musical hanging in Tysons Corner Center
Media for the Summer Concert Series on the Concourse escalator at Tysons Corner Center
Media for the Summer Concert Series on the Concourse escalator at Tysons Corner Center
Interior of a clothing store at Tysons Corner Center
Interior of a clothing store at Tysons Corner Center
Chaliskan store front at their new location in Tysons Corner Center
Chaliskan store front at their new location in Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

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