2018 2nd Quarter Media

Festival tents set up in a parking lot at Tysons Corner Center 2018 2nd Quarter Media
Festival tents set up in a parking lot at Tysons Corner Center

Tysons Corner Center

Over the last couple of months, I completed a number of shoots to capture 2018 2nd Quarter Media at Tysons Corner Center. Surely the mall changes as time goes by both in stores and in advertising. But I never really noticed as closely until now. With all the changes, the Macerich marketing team wanted me to get photos of the special events and temporary retail spaces along with the changes in media.

Spring Showers window display part of the 2018 2nd Quarter media at Tysons Corner Center
Spring Showers window display part of the 2018 2nd Quarter media at Tysons Corner Center
Alex and Ani storefront at Tysons Corner Center
Alex and Ani storefront at Tysons Corner Center

From a photography standpoint, these kinds of assignments slow me down. Generally in a good way! Of course I would like to have people in the frame so that the clients see a good number of eyes on their media. Additionally, I usually shoot these on a tripod. This keeps the lines straight, and can slow the shutter speed down to get a blur as people walk through the frame.

Chanel ad on the first floor at Tysons Corner Center 2018 2nd Quarter Media
Chanel ad on the first floor at Tysons Corner Center
Poster for 'Waitress' the Musical hanging in Tysons Corner Center
Poster for ‘Waitress’ the Musical hanging in Tysons Corner Center
Media for the Summer Concert Series on the Concourse escalator at Tysons Corner Center
Media for the Summer Concert Series on the Concourse escalator at Tysons Corner Center
Interior of a clothing store at Tysons Corner Center
Interior of a clothing store at Tysons Corner Center
Chaliskan store front at their new location in Tysons Corner Center
Chaliskan store front at their new location in Tysons Corner Center

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