Posts Tagged ‘retail’

2017 Christmas in July

Fire pit on the Plaza at Tysons Corner Center during the holiday season
Fire pit on the Plaza at Tysons Corner Center during the holiday season

Tysons Corner Center

It is just about time for a 2017 Christmas in July post! It has been a couple of years since I made such a strange article on the blog. Given that I photograph in and around Tysons Corner Center so frequently throughout the year, I do not have to waste too much time pre-planning for photos.

Seeing that I am an introverted soul like many photographers, this kind of assignment I relish. Primarily, the branding of sponsors on the ice rink, the Hyatt balcony, and the other holiday advertising was the focus. However, this evening was particularly lucky in terms of twilight.

The ice rink on the Plaza at Tysons Corner Center during the holidays
The ice rink on the Plaza at Tysons Corner Center during the holidays

2017 Christmas in July

During another exterior photo session, I really lucked out with the clouds. In the hope of getting some nice sunset light on the buildings, I headed out in the late afternoon. On this occasion, my patience was rewarded as the light during sunset was spectacular! I could not have asked for a more perfect combination of clouds and color. I think these images will be useful for so many uses around the Tysons area.

Holiday traffic going underneath the Plaza at Tysons Corner Center 2017 Christmas in July
Holiday traffic going underneath the Plaza at Tysons Corner Center 2017 Christmas in July
Holiday traffic going underneath the Plaza at Tysons Corner Center
Holiday traffic going underneath the Plaza at Tysons Corner Center

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Iviva – Tysons Corner Center

Iviva yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Iviva yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

Plaza – Tysons, VA

Earlier this month, I photographed an Iviva event at Tysons Corner Center. This brand is a subsidiary of Lululemon that produces yoga clothing. At this time, a large group of young ladies came to participate. Compared to most events out on the Plaza, this was the most peaceful, calming activity I have covered there. Unlike other events, the attendees were experienced with the movements.

Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

Specifically thinking about the photos, I was drawn to the pattern of all the yoga mats. Since they had a similar color palette, they made a nice repeating element against the swirls of the Plaza floor. Going higher was therefore the best way to capture these. Additionally, having a single person on each mat emphasized the forms.

Group photo after a yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Group photo after a yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

Afterwards, I made a lot of group photos. The Iviva team had giveaways to go along with the programming for the event. As can be seen they were willing to get some nice photos with their branding along the mall signs!

Iviva Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Iviva Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Iviva Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

TimeLine Media – www.timelinedc.com
703-864-8208

2016 Tysons Interior – Tysons Corner Center

Large banner above Level 3 at Tysons Corner Center 2016 Tysons Interior
Large banner above Level 3 at Tysons Corner Center

Tysons, VA

Similarly to last week’s post about exterior photos, I found some 2016 Tysons Interior images that I wanted to add to the blog. In this situation, it was more important to have many people in the frame. Since these were supposed to illustrate many people seeing advertisements, I waited for the right time for each of these.

Banner hanging in Fashion Court at Tysons Corner Center 2016 Tysons Interior
2016 Tysons Interior – Banner hanging in Fashion Court at Tysons Corner Center

With attention to getting a large number of people in the frame, I made my chances better by going on Saturday. Late morning to after lunch is what I tried on this occasion. Overall, a tripod was necessary for all of these photos. I prefer a 1/15th of a second for this purpose. You can still see the forms of people, however, they are usually blurred. Thus, you cannot identify them by their faces making them appropriate for use publicly. Surely patience is needed to get just the right amount of people filling in the spaces in the frame. It easily makes this the place where you want to be on the weekend!

Floor stick-on media on the floor at Tysons Corner Center 2016 Tysons Interior
Floor stick-on media on the floor at Tysons Corner Center
Large digital banner at Tysons Corner Center
Large digital banner at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

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