Plaza – Tysons, VA
Earlier this month, I photographed an Iviva event at Tysons Corner Center. This brand is a subsidiary of Lululemon that produces yoga clothing. At this time, a large group of young ladies came to participate. Compared to most events out on the Plaza, this was the most peaceful, calming activity I have covered there. Unlike other events, the attendees were experienced with the movements.
Specifically thinking about the photos, I was drawn to the pattern of all the yoga mats. Since they had a similar color palette, they made a nice repeating element against the swirls of the Plaza floor. Going higher was therefore the best way to capture these. Additionally, having a single person on each mat emphasized the forms.
Afterwards, I made a lot of group photos. The Iviva team had giveaways to go along with the programming for the event. As can be seen they were willing to get some nice photos with their branding along the mall signs!
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