September 2013 archive

In Progress – Fall Freestyles!

Mezzanine balcony above the Arthur Murray Fall Freestyles in progress ©TimeLine Media
Mezzanine balcony above the Arthur Murray Fall Freestyles ©TimeLine Media

The Fall Freestyles is in progress! We are busy covering event with lots of photography. On this occasion the Sheraton Premiere in Tysons Corner is the venue for the weekend, and things are running smoothly. Of course, we have a great group of photographers helping us capture all the ballroom dancing action. We can’t wait to share all the photos with you soon. As an illustration, here is our booth for the weekend. Stop by and say hello!

Posters from the professional shows of the previous event ©TimeLine Media
Posters from the professional shows of the previous event ©TimeLine Media

EDIT: I have come back to this post to add a little more information. Since I did not have a lot of down time during the event, I waited until now. Simultaneously managing all the photos and blogging while the event is in progress is not something I do regularly. By comparison, it was nice to have some content going up to keep me in the moment. However, I found it frantic trying to get it posted! I’m going back to editing so I can get these out to you this week. Stay tuned for updates!

Display monitor with photos from this event in progress, poster from the previous event at our booth ©TimeLine Media
Display monitor with photos from this event, poster from the previous event at our booth ©TimeLine Media
Sheraton Tysons ballroom vendor area in progress ©TimeLine Media
Sheraton Tysons ballroom vendor area ©TimeLine Media

TimeLine Media – www.timelinedc.com
703-864-8208

NOVA Fashion – Pentagon City – photography

©TimeLine Media - Fashion NoVA at Pentagon City

The second of the Fashion NoVA events by Northern Virginia Magazine was held at the Fashion Center at Pentagon City Mall last Saturday. This mall has a grand atrium that opens from the bottom, to the top – 4 stories above with a space-frame glass roof. This was much different from the last show. Although enclosed, the show seemed larger with the noise, and amount of people that came to watch the show and view the demonstrations. Around the runway were stores that had pop-up shops with some of their products and people to demonstrate their latest.

©TimeLine Media - Fashion NoVA at Pentagon City
©TimeLine Media – Fashion NoVA at Pentagon City

The show was hosted this time by Ms. DC, Ericka Thomas who did a great job introducing the designs, and raffling off give-away prizes from attending stores.

Runway Show

©TimeLine Media - Ms. DC Ericka Thomas at Fashion NoVA
©TimeLine Media – Ms. DC Ericka Thomas at Fashion NoVA

The models for the show were prepped with hair and makeup by the Paul Mitchell School of Tysons Corner. They arrived early, and worked quickly to get ready and dressed with designs from Ann TaylorCacheExpressThe LimitedWhite House Black Market, and Macy’s. It was a coordinated effort by the organizers and stylists to get the show ready, but they worked efficiently to it done by showtime.

©TimeLine Media - Fashion NoVA runway show
©TimeLine Media – Fashion NoVA at Pentagon City
©TimeLine Media - Fashion NoVA runway show
Fashion NoVA runway show ©TimeLine Media
©TimeLine Media - Fashion NoVA runway show
©TimeLine Media – Fashion NoVA at Pentagon City
©TimeLine Media - Fashion NoVA runway show
Fashion NoVA runway show ©TimeLine Media
©TimeLine Media - Fashion NoVA at Pentagon City
©TimeLine Media – Fashion NoVA at Pentagon City

It was another successful show! This weekend, there will be another in the series at Tysons Corner Mall, but I will not be covering that one. It will be focusing on high-end designers, so it should be a great showcase for the designers and models alike. For more information on the show, please go to the Fashion NoVA site here.

©TimeLine Media - Fashion NoVA at Pentagon City
©TimeLine Media – Fashion NoVA at Pentagon City

TimeLine Media – www.timelinedc.com
703-864-8208

Zoom Your Flash! – Tech Thursday

©TimeLine Media - motorcycle action photo with zoomed flash head

Of course you can zoom your lenses, but did you know you can zoom your speedlight flash? Depending on the model that you have, your flash head can be moved internally. On the Nikon SB-910, the flash head can be zoomed from 24mm to 200mm – a much larger range than their previous model, the SB-800 which had a range of 24mm to 105mm.

Speedlight Features

If you have this flash connected to modern Nikon cameras, the flash and the camera will talk to each other. They will automatically set the zoom of the flash to match the focal length of the lens that you are using by default. This is a great feature! As you use a longer focal length, the flash head will automatically zoom so that more flash power is given where you need it. Here are some example photos showing the difference in the light produced by the flash at different zoom lengths:

©TimeLine Media - Nikon Speedlight set at 24mm
©TimeLine Media – Nikon Speedlight set at 24mm

This first photo has the flash zoomed out to 24mm. It is giving it’s largest spread of light against the wall. If you need to cover more area with the flash, this is will cover a wider area. This also corresponds to a wider area seen by a camera lens set at 24mm.

©TimeLine Media - Nikon Speedlight set at 70mm
©TimeLine Media – Nikon Speedlight set at 70mm

At 70mm, the light beam becomes more focused. There is not as much spread of light up and down from the flash. The more you zoom in with your lens, the less that you need the light to be spread out across the frame, so this only flashes what you need without worrying about the areas that are not going to be seen in camera.

©TimeLine Media - Nikon Speedlight set at 200mm
©TimeLine Media – Nikon Speedlight set at 200mm

Zooming Flash

The tight beam of light that comes from the flash at 200mm is the most extreme setting. If you are zoom out this far with your lens, there will be a corresponding small area that you need to iluminate that far from the camera. Having these options for you gives you creative possibilities to focus light. You can manually set the zoom on the flash apart from the focal length of the lens. This works well to create more dramatic portraits just by zooming the light you are already carrying! Try it next time and let me know how it goes.

©TimeLine Media - Racer suiting up
©TimeLine Media – Racer suiting up
©TimeLine Media - motorcycle action photo with zoomed flash head
©TimeLine Media – motorcycle action photo with zoomed flash head

TimeLine Media – www.timelinedc.com
703-864-8208

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