Tysons Corner Center
Last month, the marketing team asked me to get some images from new 2019 BrandBox stores. Comparatively it is easier to create a store from scratch at BrandBox. With this in mind, there has been a change in their lineup since their opening late last year.
Since this was the first time I have seen a change in the lineup, I can see innovations in their setups. Specifically, the Candid store needed a novel setup due to the nature of their business. Privacy is a consideration because of the medical nature of their work. So the store design incorporated a nice airy barrier that keeps patients out of the visibility of the public, but it keeps the open feel of BrandBox.
Additionally, there is a new sequins wall that was installed in the BrandBox area. Surprisingly this was a big attraction! You have the opportunity to leave your own messages and designs to place on social as you go through the area.
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