2019 BrandBox Stores

Overhead view of 2019 BrandBox Stores at Tysons Corner Center
Overhead view of 2019 BrandBox Stores at Tysons Corner Center

Tysons Corner Center

Last month, the marketing team asked me to get some images from new 2019 BrandBox stores. Comparatively it is easier to create a store from scratch at BrandBox. With this in mind, there has been a change in their lineup since their opening late last year.

Gilly Hicks BrandBox store location at Tysons Corner Center 2019 Brandbox Stores
Gilly Hicks BrandBox store location at Tysons Corner Center
Chubbies BrandBox store location at Tysons Corner Center 2019 Brandbox Stores
Chubbies BrandBox store location at Tysons Corner Center

Since this was the first time I have seen a change in the lineup, I can see innovations in their setups. Specifically, the Candid store needed a novel setup due to the nature of their business. Privacy is a consideration because of the medical nature of their work. So the store design incorporated a nice airy barrier that keeps patients out of the visibility of the public, but it keeps the open feel of BrandBox.

Candid examination area in their BrandBox location at Tysons Corner Center
Candid examination area in their BrandBox location at Tysons Corner Center

Additionally, there is a new sequins wall that was installed in the BrandBox area. Surprisingly this was a big attraction! You have the opportunity to leave your own messages and designs to place on social as you go through the area.

Sequins wall installed in the BrandBox area at Tysons Corner Center
Sequins wall installed in the BrandBox area at Tysons Corner Center

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