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Archive of ‘Event’ category

Commercial, Event, Photography | 0 comment

2018 2nd Half Media

Interior of the Dietch store at Tysons Corner Center
Interior of the Dietch store at Tysons Corner Center

Tysons Corner Center

This post highlights some images from the 2018 2nd Half Media shoots at Tysons Corner Center. Since this covered a time with a lot of temperature changes, there were changes both outside and inside the mall. Specifically the following photos are from a large tent constructed in the parking lot outside Bloomindale’s. Compared to the interior of the mall, the very tall tent competes with the retail space size with such a large footprint! Although I am not a fan of heights, the staff at the tent let me go up their largest ladder to get some photos. It was worth the shaky knees!

Large rug showroom in the parking lot at Tysons Corner Center
Large rug showroom in the parking lot at Tysons Corner Center
Bloomingdale's rug tent at Tysons Corner Center
Bloomingdale’s rug tent at Tysons Corner Center

Inside the mall, they had many new sets of banner advertising. As far as printing and graphic design go, this Blue Moon ad was particularly impactful. Perhaps it is the combination of the yellow and blue colors, but this really rendered well in the camera. I really enjoy slowing down, setting the tripod, and creating these purposefully lined-up images.

Blue Moon banner hanging at Tysons Corner Center 2018 2nd Half Media
Blue Moon banner hanging at Tysons Corner Center
Mount Vernon banner hanging in front of the Apple Store at Tysons Corner Center 2018 2nd Half Media
Mount Vernon banner hanging in front of the Apple Store at Tysons Corner Center
Advertising banner hanging in a hallway at Tysons Corner Center 2018 2nd Half Media
Advertising banner hanging in a hallway at Tysons Corner Center
Dietch store front at Tysons Corner Center
Dietch store front at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

BrandBox Grand Opening

BrandBox storefronts at Tysons Corner Center BrandBox Grand Opening
BrandBox storefronts at Tysons Corner Center

Tysons Corner Center

In the last month of 2018, I photographed the BrandBox Grand Opening at Tysons Corner Center. Since it is the start of a new year, I thought the first post should be about this new space opened at the mall. BrandBox is a new retail concept offered at some Macerich properties specifically designed for ease of start up. Being that these spaces are more flexible than traditional spaces, they create a nice template for a retailer to use.

Inside of the Nectar BrandBox store at Tysons Corner Center BrandBox Grand Opening
Inside of the Nectar BrandBox store at Tysons Corner Center
DKNY BrandBox store at Tysons Corner Center BrandBox Grand Opening
DKNY BrandBox store at Tysons Corner Center

On this occasion, the first set of BrandBox stores were opened. Urbanstems, DKNY, Nectar, Interior Define, Naadam, and Winky Lux are the first teanants at the opening. Overall, these are very clean, open stores to walk through. As a result of this design, visibility is very high for shoppers passing through. As can be seen, this visibility creates an impactful first impression for brands that may not be immediately familiar. Undoubtedly this could be a great stepping step for retailers into the Tysons market. From the photos, I enjoyed the contrast that each space use to stand out. Although they had similar dimensions, and basic structures, their unique store designs really made them stand out.

Urbanstems BrandBox store at Tysons Corner Center
Urbanstems BrandBox store at Tysons Corner Center
Neectar BrandBox storefront at Tysons Corner Center
Neectar BrandBox storefront at Tysons Corner Center
DKNY BrandBox store at Tysons Corner Center
DKNY BrandBox store at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

2018 Holiday Exteriors

Tysons Corner Center Christmas tree on the Plaza ©TimeLine Media
Tysons Corner Center Christmas tree on the Plaza ©TimeLine Media

Tysons Corner Center

After all of the activities of Christmas, I wanted to get some 2018 Holiday photos at Tysons Corner Center at blue hour. When I go through the photos in my portfolio, I do not shoot at this time very often. Wheras my shoots are usually inside during this time, I am not usually outside with an opportunity to get photos. It is with this in mind that I went out specifically during twilight to make these photos. Although the marketing team did not have any shoots for me, I still thought this was the best setting to test shoot. It was after Christmas, but the 2018 Holiday decorations were still up on the Plaza.

Traffic in and out of Tysons Corner Center ©TimeLine Media
Traffic in and out of Tysons Corner Center ©TimeLine Media
2018 Holiday - The Plaza at Tysons Corner Center from the metro train walkway ©TimeLine Media
The Plaza at Tysons Corner Center from the metro train walkway ©TimeLine Media

Lensball

In addition to going out at an unusual time of day, I also tested a new piece of kit that I received as a gift! My in-laws gave me a Lensball which produced a fisheye effect when you point your camera lens through this middle. With the lights still on the tree on the Plaza, I brought out the ultra-clear ball for some unique photos. Happy holidays!

Decorated Christmas tree through a Lensball in Tysons ©TimeLine Media 2018 Holiday
Decorated Christmas tree through a Lensball in Tysons ©TimeLine Media
Lensball with Christmas Tree and Tysons in the background ©TimeLine Media
Lensball with Christmas Tree and Tysons in the background ©TimeLine Media

TimeLine Media – www.timelinedc.com
703-864-8208

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