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Posts Tagged ‘advertising’

Commercial, Event, Photography | 0 comment

2019 2nd Quarter Media

LOVE letters sign on the Plaza at Tysons Corner Center 2019 2nd Quarter Media
LOVE letters sign on the Plaza at Tysons Corner Center

Tysons Corner Center

This post combines some of my favorites from the 2019 2nd Quarter Media at Tysons Corner Center. Since they have so many open spaces that are designed for showcases, there was a nice diversity over this year for their use. Although you do not think of a field of flowers in the middle of Tysons, the Field of Tulips pop up produced the experience. While it was there, this pop up had flowering tulips with replantable bulbs installed in Fashion Court. Additionally, more tulips were placed through other locations in the mall to bring a bit of Spring throughout.

Flowers for sale at the Field of Tulips pop up at Tysons Corner Center 2019 2nd Quarter Media
Flowers for sale at the Field of Tulips pop up at Tysons Corner Center
Looking down on a Field of Tulips at Tysons Corner Center 2019 2nd Quarter Media
Looking down on a Field of Tulips at Tysons Corner Center
Fashion Court in Tysons Corner Center with the Field of Tulips pop up
Fashion Court in Tysons Corner Center with the Field of Tulips pop up
Gordon Biersch location in Tysons with Field of Tulips displayed
Gordon Biersch location in Tysons with Field of Tulips displayed
Virginia Tourism LOVE letters installed on the Plaza at Tysons Corner Center
Virginia Tourism LOVE letters installed on the Plaza at Tysons Corner Center

On the Plaza, the Virginia Tourism LOVE letters were placed for a short time. Similarly to the Hollywood sign, the installation had layers of meanings. Some thought of it has a suggestion, some saw the state tourism motto, and some said it expressed their feelings for the community. It was a nice setting for the warming weather!

LOVE letters sign on the Plaza at Tysons Corner Center
LOVE letters sign on the Plaza at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

2018 2nd Half Media

Interior of the Dietch store at Tysons Corner Center
Interior of the Dietch store at Tysons Corner Center

Tysons Corner Center

This post highlights some images from the 2018 2nd Half Media shoots at Tysons Corner Center. Since this covered a time with a lot of temperature changes, there were changes both outside and inside the mall. Specifically the following photos are from a large tent constructed in the parking lot outside Bloomindale’s. Compared to the interior of the mall, the very tall tent competes with the retail space size with such a large footprint! Although I am not a fan of heights, the staff at the tent let me go up their largest ladder to get some photos. It was worth the shaky knees!

Large rug showroom in the parking lot at Tysons Corner Center
Large rug showroom in the parking lot at Tysons Corner Center
Bloomingdale's rug tent at Tysons Corner Center
Bloomingdale’s rug tent at Tysons Corner Center

Inside the mall, they had many new sets of banner advertising. As far as printing and graphic design go, this Blue Moon ad was particularly impactful. Perhaps it is the combination of the yellow and blue colors, but this really rendered well in the camera. I really enjoy slowing down, setting the tripod, and creating these purposefully lined-up images.

Blue Moon banner hanging at Tysons Corner Center 2018 2nd Half Media
Blue Moon banner hanging at Tysons Corner Center
Mount Vernon banner hanging in front of the Apple Store at Tysons Corner Center 2018 2nd Half Media
Mount Vernon banner hanging in front of the Apple Store at Tysons Corner Center
Advertising banner hanging in a hallway at Tysons Corner Center 2018 2nd Half Media
Advertising banner hanging in a hallway at Tysons Corner Center
Dietch store front at Tysons Corner Center
Dietch store front at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

2018 2nd Quarter Media

Festival tents set up in a parking lot at Tysons Corner Center 2018 2nd Quarter Media
Festival tents set up in a parking lot at Tysons Corner Center

Tysons Corner Center

Over the last couple of months, I completed a number of shoots to capture 2018 2nd Quarter Media at Tysons Corner Center. Surely the mall changes as time goes by both in stores and in advertising. But I never really noticed as closely until now. With all the changes, the Macerich marketing team wanted me to get photos of the special events and temporary retail spaces along with the changes in media.

Spring Showers window display part of the 2018 2nd Quarter media at Tysons Corner Center
Spring Showers window display part of the 2018 2nd Quarter media at Tysons Corner Center
Alex and Ani storefront at Tysons Corner Center
Alex and Ani storefront at Tysons Corner Center

From a photography standpoint, these kinds of assignments slow me down. Generally in a good way! Of course I would like to have people in the frame so that the clients see a good number of eyes on their media. Additionally, I usually shoot these on a tripod. This keeps the lines straight, and can slow the shutter speed down to get a blur as people walk through the frame.

Chanel ad on the first floor at Tysons Corner Center 2018 2nd Quarter Media
Chanel ad on the first floor at Tysons Corner Center
Poster for 'Waitress' the Musical hanging in Tysons Corner Center
Poster for ‘Waitress’ the Musical hanging in Tysons Corner Center
Media for the Summer Concert Series on the Concourse escalator at Tysons Corner Center
Media for the Summer Concert Series on the Concourse escalator at Tysons Corner Center
Interior of a clothing store at Tysons Corner Center
Interior of a clothing store at Tysons Corner Center
Chaliskan store front at their new location in Tysons Corner Center
Chaliskan store front at their new location in Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

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