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Posts Tagged ‘mall’

Commercial, Event, Photography | 0 comment

Change It Up Pop Up

Group photo at the Change it Up Pop Up at Tysons Corner Center
Group photo at the Change it Up Pop Up at Tysons Corner Center

Tysons Corner Center

Last week, I covered the opening of the Change It Up Pop Up at Tysons Corner Center. Presented by the Hair Cuttery, this was a color-overload activation at the mall! Since the pop up is only open until September 3, there was a packed house with pre-registered guests that were there on opening night. Hair Cuttery founder Dennis Ratner was in attendance on this occasion before they bring this to other locations around the country. Because the Rattner Companies is based in Tysons, and the first location for the salon was in nearby Springfield, it makes sense this was their first stop. As can be seen in the photos, this was the most colorful pop up I have photographed at the mall! Instagrammers should take advantage while it is still open.

Dennis Ratner at the Hair Cuttery Change It Up pop up in Tysons Corner Center
Dennis Ratner at the Hair Cuttery pop up in Tysons Corner Center
Group going through the Hair Cuttery Change It Up pop up at Tysons Corner Center
Group going through the Hair Cuttery pop up at Tysons Corner Center
DJ playing at the Hair Cuttery Pop Up at Tysons Corner Center
DJ playing at the Hair Cuttery Pop Up at Tysons Corner Center
Selfie Goals Instagram spot at the Hair Cuttery Pop Up at Tysons Corner Center
Selfie Goals Instagram spot at the Hair Cuttery Pop Up at Tysons Corner Center
Bubble Bath area at the Hair Cuttery Pop Up at Tysons Corner Center
Bubble Bath area at the Hair Cuttery Pop Up at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

2018 2nd Quarter Media

Festival tents set up in a parking lot at Tysons Corner Center 2018 2nd Quarter Media
Festival tents set up in a parking lot at Tysons Corner Center

Tysons Corner Center

Over the last couple of months, I completed a number of shoots to capture 2018 2nd Quarter Media at Tysons Corner Center. Surely the mall changes as time goes by both in stores and in advertising. But I never really noticed as closely until now. With all the changes, the Macerich marketing team wanted me to get photos of the special events and temporary retail spaces along with the changes in media.

Spring Showers window display part of the 2018 2nd Quarter media at Tysons Corner Center
Spring Showers window display part of the 2018 2nd Quarter media at Tysons Corner Center
Alex and Ani storefront at Tysons Corner Center
Alex and Ani storefront at Tysons Corner Center

From a photography standpoint, these kinds of assignments slow me down. Generally in a good way! Of course I would like to have people in the frame so that the clients see a good number of eyes on their media. Additionally, I usually shoot these on a tripod. This keeps the lines straight, and can slow the shutter speed down to get a blur as people walk through the frame.

Chanel ad on the first floor at Tysons Corner Center 2018 2nd Quarter Media
Chanel ad on the first floor at Tysons Corner Center
Poster for 'Waitress' the Musical hanging in Tysons Corner Center
Poster for ‘Waitress’ the Musical hanging in Tysons Corner Center
Media for the Summer Concert Series on the Concourse escalator at Tysons Corner Center
Media for the Summer Concert Series on the Concourse escalator at Tysons Corner Center
Interior of a clothing store at Tysons Corner Center
Interior of a clothing store at Tysons Corner Center
Chaliskan store front at their new location in Tysons Corner Center
Chaliskan store front at their new location in Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

2018 Mother’s Day

2018 Mother's Day Photo session at the Monica and Andy location in Tysons Corner Center ©TimeLine Media
Photo session at the Monica and Andy location in Tysons Corner Center ©TimeLine Media

Monica and Andy

Last month, I photographed a 2018 Mother’s Day event for a new client. The marketing team at Tysons Corner Center referred me to the Monica and Andy location. On this occasion, they wanted to have a photographer set up in their store. Prior to the event, they advertised that you could come and have your photos done with your baby for free!

Photo session at the 2018 Mother's Day Monica and Andy location in Tysons Corner Center ©TimeLine Media

At this point, I needed to work not only on my portrait skills, but my baby-interaction skills! Being that I do not have much experience with children, this was a stretch for me. While I did some research a few days beforehand, the experience was much more fun than I was expecting! Maybe I was just lucky with the kids that came by, but it was a breeze, and I enjoyed the results. Happy Mother’s Day!

Photo session at the 2018 Mother's Day Monica and Andy location in Tysons Corner Center ©TimeLine Media
2018 Mother’s Day shoot at Monica and Andy in Tysons ©TimeLine Media
Photo session at the Monica and Andy location in Tysons Corner Center ©TimeLine Media
Photo session at the Monica and Andy location in Tysons Corner Center ©TimeLine Media

Bloomingdale’s Rug Event

Additionally, I stopped by the rug event happening in a large space in the mall that could accommodate these large pieces. On the whole this was a calming store to photograph. As a matter of fact, rugs are often used for dampening bouncing sound waves in music studios.

TimeLine Media – www.timelinedc.com
703-864-8208

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