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Posts Tagged ‘retail’

Commercial, Event, Photography | 0 comment

Wayfair Pop Up

Wayfair Pop Up in the Concourse at Tysons Corner Center
Wayfair pop up opening day in the Concourse at Tysons Corner Center

Tysons Corner Center

Earlier this month, I photographed the opening day of the Wayfair Pop Up at Tysons Corner Center. Although I was only familiar with this brand from their TV ads, this physical location tied in closely with their brand. Overall, their pop up from the inside out was a cohesive showcase of thier store from the colors used in their walls to their products on their shelves. Because I photograph a lot of storefronts, kiosks, and pop ups, I can see how difficult it can be to pull this off.

Purple chairs matching the company brand colors at a Tysons Corner Center pop up
Purple chairs matching the company brand colors at a Tysons Corner Center pop up

When I first saw the location in the Concourse, I was first drawn to the symmetrical frame. Because of that impression, this was how I thought the photos would work best to represent this pop up. I made a few other images at an angle, but overall I think these work best. Especially on their first day, they really had the location camera-ready at the start!

Wayfair Pop Up in the Concourse at Tysons Corner Center
Wayfair set up in the Concourse at Tysons Corner Center
Side panels of pop up in the Concourse at Tysons Corner Center
Side panels of pop up in the Concourse at Tysons Corner Center
Shoppers going through a pop up at Tysons Corner Center
Shoppers going through a pop up at Tysons Corner Center
Opening of the Wayfair pop up at Tysons Corner Center
Opening of the Wayfair location at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

2019 BrandBox Stores

Overhead view of 2019 BrandBox Stores at Tysons Corner Center
Overhead view of 2019 BrandBox Stores at Tysons Corner Center

Tysons Corner Center

Last month, the marketing team asked me to get some images from new 2019 BrandBox stores. Comparatively it is easier to create a store from scratch at BrandBox. With this in mind, there has been a change in their lineup since their opening late last year.

Gilly Hicks BrandBox store location at Tysons Corner Center 2019 Brandbox Stores
Gilly Hicks BrandBox store location at Tysons Corner Center
Chubbies BrandBox store location at Tysons Corner Center 2019 Brandbox Stores
Chubbies BrandBox store location at Tysons Corner Center

Since this was the first time I have seen a change in the lineup, I can see innovations in their setups. Specifically, the Candid store needed a novel setup due to the nature of their business. Privacy is a consideration because of the medical nature of their work. So the store design incorporated a nice airy barrier that keeps patients out of the visibility of the public, but it keeps the open feel of BrandBox.

Candid examination area in their BrandBox location at Tysons Corner Center
Candid examination area in their BrandBox location at Tysons Corner Center

Additionally, there is a new sequins wall that was installed in the BrandBox area. Surprisingly this was a big attraction! You have the opportunity to leave your own messages and designs to place on social as you go through the area.

Sequins wall installed in the BrandBox area at Tysons Corner Center
Sequins wall installed in the BrandBox area at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

2019 2nd Quarter Media

LOVE letters sign on the Plaza at Tysons Corner Center 2019 2nd Quarter Media
LOVE letters sign on the Plaza at Tysons Corner Center

Tysons Corner Center

This post combines some of my favorites from the 2019 2nd Quarter Media at Tysons Corner Center. Since they have so many open spaces that are designed for showcases, there was a nice diversity over this year for their use. Although you do not think of a field of flowers in the middle of Tysons, the Field of Tulips pop up produced the experience. While it was there, this pop up had flowering tulips with replantable bulbs installed in Fashion Court. Additionally, more tulips were placed through other locations in the mall to bring a bit of Spring throughout.

Flowers for sale at the Field of Tulips pop up at Tysons Corner Center 2019 2nd Quarter Media
Flowers for sale at the Field of Tulips pop up at Tysons Corner Center
Looking down on a Field of Tulips at Tysons Corner Center 2019 2nd Quarter Media
Looking down on a Field of Tulips at Tysons Corner Center
Fashion Court in Tysons Corner Center with the Field of Tulips pop up
Fashion Court in Tysons Corner Center with the Field of Tulips pop up
Gordon Biersch location in Tysons with Field of Tulips displayed
Gordon Biersch location in Tysons with Field of Tulips displayed
Virginia Tourism LOVE letters installed on the Plaza at Tysons Corner Center
Virginia Tourism LOVE letters installed on the Plaza at Tysons Corner Center

On the Plaza, the Virginia Tourism LOVE letters were placed for a short time. Similarly to the Hollywood sign, the installation had layers of meanings. Some thought of it has a suggestion, some saw the state tourism motto, and some said it expressed their feelings for the community. It was a nice setting for the warming weather!

LOVE letters sign on the Plaza at Tysons Corner Center
LOVE letters sign on the Plaza at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

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