Posts Tagged ‘storefront’

BrandBox Grand Opening

BrandBox storefronts at Tysons Corner Center
BrandBox Grand Opening
BrandBox storefronts at Tysons Corner Center

Tysons Corner Center

In the last month of 2018, I photographed the BrandBox Grand Opening at Tysons Corner Center. Since it is the start of a new year, I thought the first post should be about this new space opened at the mall. BrandBox is a new retail concept offered at some Macerich properties specifically designed for ease of start up. Being that these spaces are more flexible than traditional spaces, they create a nice template for a retailer to use.

Inside of the Nectar BrandBox store at Tysons Corner Center BrandBox Grand Opening
Inside of the Nectar BrandBox store at Tysons Corner Center
DKNY BrandBox store at Tysons Corner Center BrandBox Grand Opening
DKNY BrandBox store at Tysons Corner Center

On this occasion, the first set of BrandBox stores were opened. Urbanstems, DKNY, Nectar, Interior Define, Naadam, and Winky Lux are the first teanants at the opening. Overall, these are very clean, open stores to walk through. As a result of this design, visibility is very high for shoppers passing through. As can be seen, this visibility creates an impactful first impression for brands that may not be immediately familiar. Undoubtedly this could be a great stepping step for retailers into the Tysons market. From the photos, I enjoyed the contrast that each space use to stand out. Although they had similar dimensions, and basic structures, their unique store designs really made them stand out.

Urbanstems BrandBox store at Tysons Corner Center
Urbanstems BrandBox store at Tysons Corner Center
Neectar BrandBox storefront at Tysons Corner Center
Neectar BrandBox storefront at Tysons Corner Center
DKNY BrandBox store at Tysons Corner Center
DKNY BrandBox store at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

2018 2nd Quarter Media

Festival tents set up in a parking lot at Tysons Corner Center 2018 2nd Quarter Media
Festival tents set up in a parking lot at Tysons Corner Center

Tysons Corner Center

Over the last couple of months, I completed a number of shoots to capture 2018 2nd Quarter Media at Tysons Corner Center. Surely the mall changes as time goes by both in stores and in advertising. But I never really noticed as closely until now. With all the changes, the Macerich marketing team wanted me to get photos of the special events and temporary retail spaces along with the changes in media.

Spring Showers window display part of the 2018 2nd Quarter media at Tysons Corner Center
Spring Showers window display part of the 2018 2nd Quarter media at Tysons Corner Center
Alex and Ani storefront at Tysons Corner Center
Alex and Ani storefront at Tysons Corner Center

From a photography standpoint, these kinds of assignments slow me down. Generally in a good way! Of course I would like to have people in the frame so that the clients see a good number of eyes on their media. Additionally, I usually shoot these on a tripod. This keeps the lines straight, and can slow the shutter speed down to get a blur as people walk through the frame.

Chanel ad on the first floor at Tysons Corner Center 2018 2nd Quarter Media
Chanel ad on the first floor at Tysons Corner Center
Poster for 'Waitress' the Musical hanging in Tysons Corner Center
Poster for ‘Waitress’ the Musical hanging in Tysons Corner Center
Media for the Summer Concert Series on the Concourse escalator at Tysons Corner Center
Media for the Summer Concert Series on the Concourse escalator at Tysons Corner Center
Interior of a clothing store at Tysons Corner Center
Interior of a clothing store at Tysons Corner Center
Chaliskan store front at their new location in Tysons Corner Center
Chaliskan store front at their new location in Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Turkish Coffee Lady Grand Opening

Gizem White speaking at the opening of her location at Tysons Corner Center
Gizem White speaking at the opening of her location at Tysons Corner Center

Tysons Corner Center

Late last year, I photographed the Turkish Coffee Lady Grand Opening. Since meeting Gizem White at a booth she had on Black Friday, I have seen her market her shop throughout the mall. At this time, there was a huge crowd ready to wish her well! Not only did she need a microphone so that she could be heard over the noise, but the crowd spilled down the hallways of the mall. Of course her family, and other business owners that helped her along the way were in attendance. However, there were other VIPs that showed their support including the ambassador from Turkey, former congressmen, and Turkish Television. Moreover managers from the mall came to see the festivities and to wish her well. When new people would appear, Gizem was very quick to make sure she spent some time thanking them for coming, and for their support to get her business to this milestone. This will be a nice fixture in this part of the mall!

Turkish Coffee Lady location inside Tysons Corner Center
Crowd at the Turkish Coffee Lady location inside Tysons Corner Center
Turkish Coffee Lady, Gizem White, at the opening of her Tysons Corner Center location
Turkish Coffee Lady, Gizem White, at the opening of her Tysons Corner Center location
Grand Opening day for the Turkish Coffee Lady in Tysons Corner Center
Grand Opening day for the Turkish Coffee Lady in Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

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