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Posts Tagged ‘advertising’

Commercial, Event, Photography | 0 comment

2017 Black Friday

Three levels of Tysons Corner Center on Black Friday
Three levels of Tysons Corner Center on 2017 Black Friday

Tysons Corner Center

The day after Thanksgiving, I went to get images of the crowds on 2017 Black Friday at Tysons Corner Center. Above all the days that I come to photograph at the mall, this is the most crowded! Knowing how difficult it would be to get around the mall at this time, I arrived very early just to get in the building.

Circular skylight opening by the Macy's entrance at Tysons Corner Center on Black Friday
Circular skylight opening by the Macy’s entrance at Tysons Corner Center on Black Friday
Holiday colored lights above an escalator at Tysons Corner Center on Black Friday
Holiday colored lights above an escalator at Tysons Corner Center on Black Friday

Although I can be self conscious about making photos in public, this day is not a problem. Obviously, there is a lot on the minds of the people shopping on Black Friday. Some are there for the deals, some are searching for gift ideas, and some are just there to see the spectacle. Nevertheless, it makes for some great dynamic images. So many people in the mall, going by advertisements, and shopping in stores. Have you started your holiday shopping yet?

Crowd of shoppers in the hallways of Tysons Corner Center on Black Friday
Crowd of shoppers in the hallways of Tysons Corner Center on Black Friday
Crowd of shoppers in the hallways of Tysons Corner Center on Black Friday
Digital advertising board between two escalators at Tysons Corner Center
Digital advertising board between two escalators at Tysons Corner Center on Black Friday

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

Charles Tyrwhitt Grand Opening

Tysons Corner Center

Earlier this month, I photographed the Charles Tyrwhitt grand opening at Tysons Corner Center. At this time, a group of executive managers from the UK attended the opening at the start of the shopping day. Following my arrival to the store, I acquainted myself with their setup so I could capture some good images of their initial setup. Being that they are new to brick-and-mortar stores in the USA, I knew these would be important for them. Likewise, this would be a welcome addition to the lineup of stores in Tysons.

Colorful mannequins at a men's clothing store in Tysons Corner Center
Colorful mannequins at a men’s clothing store in Tysons Corner Center
Men's shirts, jackets on display at Tysons Corner Center
Men’s shirts, jackets on display at Tysons Corner Center

Charles Tyrwhitt

On this occasion, I aimed to get very straight-lined photos of the displays. In researching their catalogs they have a very clean look in their layouts. Moreover, this entire store was diligently set up for their first day. The entire team worked to ensure that everything was in place making my job so much easier!

Men's dress shirts on display at Tysons Corner Center
Dress shirts and men’s suits on mannequins on display at Tysons Corner Center
Charles Tyrwhitt location grand opening at Tysons Corner Center
Men’s fashion on display at a new store in Tysons Corner Center
Charles Tyrwhitt location grand opening at Tysons Corner Center
Suit selection room at Tysons Corner Center
Ribbon cutting at the Charles Tyrwhitt location at Tysons Corner Center
Ribbon cutting at the newest store location at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

Iviva – Tysons Corner Center

Iviva yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Iviva yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

Plaza – Tysons, VA

Earlier this month, I photographed an Iviva event at Tysons Corner Center. This brand is a subsidiary of Lululemon that produces yoga clothing. At this time, a large group of young ladies came to participate. Compared to most events out on the Plaza, this was the most peaceful, calming activity I have covered there. Unlike other events, the attendees were experienced with the movements.

Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

Specifically thinking about the photos, I was drawn to the pattern of all the yoga mats. Since they had a similar color palette, they made a nice repeating element against the swirls of the Plaza floor. Going higher was therefore the best way to capture these. Additionally, having a single person on each mat emphasized the forms.

Group photo after a yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Group photo after a yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

Afterwards, I made a lot of group photos. The Iviva team had giveaways to go along with the programming for the event. As can be seen they were willing to get some nice photos with their branding along the mall signs!

Iviva Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Iviva Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Iviva Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

TimeLine Media – www.timelinedc.com
703-864-8208

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