Posts Tagged ‘BrandBox’

BrandBox Grand Opening

BrandBox storefronts at Tysons Corner Center
BrandBox Grand Opening
BrandBox storefronts at Tysons Corner Center

Tysons Corner Center

In the last month of 2018, I photographed the BrandBox Grand Opening at Tysons Corner Center. Since it is the start of a new year, I thought the first post should be about this new space opened at the mall. BrandBox is a new retail concept offered at some Macerich properties specifically designed for ease of start up. Being that these spaces are more flexible than traditional spaces, they create a nice template for a retailer to use.

Inside of the Nectar BrandBox store at Tysons Corner Center BrandBox Grand Opening
Inside of the Nectar BrandBox store at Tysons Corner Center
DKNY BrandBox store at Tysons Corner Center BrandBox Grand Opening
DKNY BrandBox store at Tysons Corner Center

On this occasion, the first set of BrandBox stores were opened. Urbanstems, DKNY, Nectar, Interior Define, Naadam, and Winky Lux are the first teanants at the opening. Overall, these are very clean, open stores to walk through. As a result of this design, visibility is very high for shoppers passing through. As can be seen, this visibility creates an impactful first impression for brands that may not be immediately familiar. Undoubtedly this could be a great stepping step for retailers into the Tysons market. From the photos, I enjoyed the contrast that each space use to stand out. Although they had similar dimensions, and basic structures, their unique store designs really made them stand out.

Urbanstems BrandBox store at Tysons Corner Center
Urbanstems BrandBox store at Tysons Corner Center
Neectar BrandBox storefront at Tysons Corner Center
Neectar BrandBox storefront at Tysons Corner Center
DKNY BrandBox store at Tysons Corner Center
DKNY BrandBox store at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Lance Bass 2018 Christmas Tree Lighting

Lance Bass - a gift for the Macerich team at Tysons Corner Center
Lance Bass – a gift for the Macerich team at Tysons Corner Center

Tysons Corner Center

Earlier this month, I photographed Lance Bass at the 2018 Christmas Tree Lighting ceremony at Tysons Corner Center. Undoubtedly *NSYNC was one of the most popular bands of the 2000s, so his fan base is still strong. As we accompanied Lance through the BrandBox area in the mall, it was a challenge to keep selfie and autograph seekers from crowding around him!

Lance Bass and Santa prior to the start of the Christmas Tree Lighting ceremony
Lance Bass and Santa prior to the start of the 2018 Christmas Tree Lighting ceremony

In contrast to last year’s event, we did not get lucky with the weather. Not only was it very cold and rainy outside, but a layer of new snow blanketed the Plaza. Although not all of the scheduled performers could get out there for safety reasons, the show still went on. Additionally, the Christmas Tree was still lit! Thankfully, I think I have warmed up since then.

Santa and Lance Bass with 97.1 WASH-FM at the Christmas Tree Lighting event on the Plaza
Santa and Lance Bass with 97.1 WASH-FM at the Christmas Tree Lighting event on the Plaza
Lit Christmas Tree on the Plaza at Tysons Corner Center
Lit Christmas Tree on the Plaza at Tysons Corner Center
Lance Bass throwing a snow ball on the Plaza at Tysons Corner Center
Lance Bass throwing a snow ball on the Plaza at Tysons Corner Center
Performers get a group photo with Lance Bass at Tysons Corner Center
Performers get a group photo with Lance Bass at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

2017 Black Friday

Three levels of Tysons Corner Center on Black Friday
Three levels of Tysons Corner Center on 2017 Black Friday

Tysons Corner Center

The day after Thanksgiving, I went to get images of the crowds on 2017 Black Friday at Tysons Corner Center. Above all the days that I come to photograph at the mall, this is the most crowded! Knowing how difficult it would be to get around the mall at this time, I arrived very early just to get in the building.

Circular skylight opening by the Macy's entrance at Tysons Corner Center on Black Friday
Circular skylight opening by the Macy’s entrance at Tysons Corner Center on Black Friday
Holiday colored lights above an escalator at Tysons Corner Center on Black Friday
Holiday colored lights above an escalator at Tysons Corner Center on Black Friday

Although I can be self conscious about making photos in public, this day is not a problem. Obviously, there is a lot on the minds of the people shopping on Black Friday. Some are there for the deals, some are searching for gift ideas, and some are just there to see the spectacle. Nevertheless, it makes for some great dynamic images. So many people in the mall, going by advertisements, and shopping in stores. Have you started your holiday shopping yet?

Crowd of shoppers in the hallways of Tysons Corner Center on Black Friday
Crowd of shoppers in the hallways of Tysons Corner Center on Black Friday
Crowd of shoppers in the hallways of Tysons Corner Center on Black Friday
Digital advertising board between two escalators at Tysons Corner Center
Digital advertising board between two escalators at Tysons Corner Center on Black Friday

TimeLine Media – www.timelinedc.com
703-864-8208

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