Posts Tagged ‘media’

2018 2nd Quarter Media

Festival tents set up in a parking lot at Tysons Corner Center 2018 2nd Quarter Media
Festival tents set up in a parking lot at Tysons Corner Center

Tysons Corner Center

Over the last couple of months, I completed a number of shoots to capture 2018 2nd Quarter Media at Tysons Corner Center. Surely the mall changes as time goes by both in stores and in advertising. But I never really noticed as closely until now. With all the changes, the Macerich marketing team wanted me to get photos of the special events and temporary retail spaces along with the changes in media.

Spring Showers window display part of the 2018 2nd Quarter media at Tysons Corner Center
Spring Showers window display part of the 2018 2nd Quarter media at Tysons Corner Center
Alex and Ani storefront at Tysons Corner Center
Alex and Ani storefront at Tysons Corner Center

From a photography standpoint, these kinds of assignments slow me down. Generally in a good way! Of course I would like to have people in the frame so that the clients see a good number of eyes on their media. Additionally, I usually shoot these on a tripod. This keeps the lines straight, and can slow the shutter speed down to get a blur as people walk through the frame.

Chanel ad on the first floor at Tysons Corner Center 2018 2nd Quarter Media
Chanel ad on the first floor at Tysons Corner Center
Poster for 'Waitress' the Musical hanging in Tysons Corner Center
Poster for ‘Waitress’ the Musical hanging in Tysons Corner Center
Media for the Summer Concert Series on the Concourse escalator at Tysons Corner Center
Media for the Summer Concert Series on the Concourse escalator at Tysons Corner Center
Interior of a clothing store at Tysons Corner Center
Interior of a clothing store at Tysons Corner Center
Chaliskan store front at their new location in Tysons Corner Center
Chaliskan store front at their new location in Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Iviva – Tysons Corner Center

Iviva yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Iviva yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

Plaza – Tysons, VA

Earlier this month, I photographed an Iviva event at Tysons Corner Center. This brand is a subsidiary of Lululemon that produces yoga clothing. At this time, a large group of young ladies came to participate. Compared to most events out on the Plaza, this was the most peaceful, calming activity I have covered there. Unlike other events, the attendees were experienced with the movements.

Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

Specifically thinking about the photos, I was drawn to the pattern of all the yoga mats. Since they had a similar color palette, they made a nice repeating element against the swirls of the Plaza floor. Going higher was therefore the best way to capture these. Additionally, having a single person on each mat emphasized the forms.

Group photo after a yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Group photo after a yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

Afterwards, I made a lot of group photos. The Iviva team had giveaways to go along with the programming for the event. As can be seen they were willing to get some nice photos with their branding along the mall signs!

Iviva Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Iviva Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Iviva Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

TimeLine Media – www.timelinedc.com
703-864-8208

2016 Tysons Interior – Tysons Corner Center

Large banner above Level 3 at Tysons Corner Center 2016 Tysons Interior
Large banner above Level 3 at Tysons Corner Center

Tysons, VA

Similarly to last week’s post about exterior photos, I found some 2016 Tysons Interior images that I wanted to add to the blog. In this situation, it was more important to have many people in the frame. Since these were supposed to illustrate many people seeing advertisements, I waited for the right time for each of these.

Banner hanging in Fashion Court at Tysons Corner Center 2016 Tysons Interior
2016 Tysons Interior – Banner hanging in Fashion Court at Tysons Corner Center

With attention to getting a large number of people in the frame, I made my chances better by going on Saturday. Late morning to after lunch is what I tried on this occasion. Overall, a tripod was necessary for all of these photos. I prefer a 1/15th of a second for this purpose. You can still see the forms of people, however, they are usually blurred. Thus, you cannot identify them by their faces making them appropriate for use publicly. Surely patience is needed to get just the right amount of people filling in the spaces in the frame. It easily makes this the place where you want to be on the weekend!

Floor stick-on media on the floor at Tysons Corner Center 2016 Tysons Interior
Floor stick-on media on the floor at Tysons Corner Center
Large digital banner at Tysons Corner Center
Large digital banner at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

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