Posts Tagged ‘social media’

Watermark Images – Tech Thursday

©TimeLine Media - Fairfax Corner Christmas Tree Lighting

A few readers and Facebook friends have asked about how I watermark my images. This is the “TimeLine Media” bar that I add to the bottom edge of all the photos I post online. Currently, there is a hot debate online about the use of watermarks when posting photos online. With software, most watermarks are easily removed, and their addition to your image will add a VERY distracting element to the frame.

Yes, it may deter some from stealing your image, but if someone is out to take your image, they would never have been a paying client for you whether you added the it or not. That being the case, I continue to add watermarks to all my images – selfishly to see the images used around the web, and in case I forget that I made a particular photo. In case you were wondering, if you purchase a digital download (any size) from the proofing website, there is no mark whatsoever on the file. If you paid for it, you should have a clean image! As the debate goes on, I may change my stance on my personal posting, but for now, the watermarks stay. Here is how to watermark your images easily with  Adobe Lightroom.

Adobe Lightroom

©TimeLine Media - Fairfax Corner Christmas Tree Lighting
©TimeLine Media – Fairfax Corner Christmas Tree Lighting

First, create a PNG file in Photoshop or other image editor like Microsoft Powerpoint with the design that you want for your watermark. I have a transparent bar at the bottom with my logo and text with my website. The file is sized 600 px by 400 px, my default size for posting images on the blog. Create your watermark with a transparent background, then save as a PNG file which will preserve the transparency over the larger part of the image which you do not want covered in any way. This is easily done in Photoshop, and here is a screen shot from my layer setup of the watermark image.

Watermark Images

Adobe Photoshop - watermark setup
Adobe Photoshop – watermark setup

In Lightroom, you can add a watermark at the bottom of the Export dialog box. From this box, you can add a text watermark such as “©TimeLine Media” or you can select your PNG file as your watermark. You can adjust many settings in this box including the font of the watermark (if using a text watermark). how much the watermark takes up in the photo, and whether you want it in a corner or over the center of the image.

Lightroom Export Image dialog box
Lightroom Export Image dialog box

With Lightroom, you can select a group of photos to export at one time. If you choose to add a mark with this dialog box, it will add it to every image you export. If you like how it looks, and you think that you will use it more in the future, you can create a preset of your watermark that you can add with one click each time you import a batch of photos. Let me know how this goes for you, or if you have any other questions on how this is done. If you have any thoughts on the use of watermarks in general, please let me know!

TimeLine Media – www.timelinedc.com
703-864-8208

Photography and Social Media – Tech Thursday

Social-Media-collage-www.timelinedc.com

My career as a photographer has grown leaps and bounds with the explosion of social media. I first saw the power of social networking in reconnecting with old school friends and previous job friends. Also I have family that reside across the globe. The next step was the ability to connect with other photographers that I admired. With photographers linking directly into their Facebook pages and their Twitter feeds it became easy to reach out and connect. As it became normal to communicate this way, I was able to introduce myself. Additionally I was able to let people know what I do. I asked them for business tips, photo technique tips, and ideas for other shoots.

Connected Marketing

Social-Media-collage-www.timelinedc.com

Facebook and Google Plus in particular make sharing photography a top priority. These are the best way that I have used to show off my photos and current projects. Posting to these pages let not only my friends, but their friends that are not directly connected to me view some awesome images! When their friends view, like, and comment on images, my contact information will be easy to find. I have connected with clients this way and have been invited to shoot events this way too.

Event Marketing

As you have seen, I do shoot lots of ballroom dance events. I get so  many action shots from these weekends, that I can keep posting images on this blog for a long time to come. These shots can be used by the organizers to promote future events, by judges that are marketing their services to other events, and to the teachers that use events as recruiting for new students and studios.

The organizers of the New Jersey State Open held in Atlantic City, NJ have used lots of my images in their routine postings on Facebook. Adding some of my photos that show their event as it was held has helped them to get over 4000 subscribers to their web page!  They will be the first to know about any developments on their event, and the visual images helped to keep them at the top of mind for dancers planning their competition schedule this year.

There are so many resources available for small businesses that allow them to market their services to targeted audiences on social media. Having good head shots, environmental, and other promotional photography is important to convey your company on the internet. Show off your products, your culture, and your style through photos. If you have any need for these, contact me. I can be reached on social and traditional means below –

TimeLine Media – www.timelinedc.com
TimeLine Media Facebook Page
Rassi’s Twitter Page
Rassi’s Google Plus Page
Email: rassi @ timelinedc.com
Phone: 703-864-8208

Changes for 2012

There are some changes coming to the websites associated with TimeLine Media . We are working to make it easier for you to find what you came here for. First, the blog, which I hope to update at least twice as often as I did in 2011,  has now moved to a new address – https://blog.timelinedc.com

I will try to post information from recent shoots for those that like to see some quick previews of their photos, or post a look back at some older shoots that job my memory or inspire me to write for some reason! I have made so many photos, it would be a shame not to share them. Announcing some upcoming shoots is also part of the plan – hopefully I’ll be better prepared so I don’t sound too crazy before an event when I post here.

The other change to the website will be to the proofing of photos. The new website where images will be posted for preview and purchase will be – http://www.timelinedc.com/proofs

This will allow me to give other options that have been requested that I could not provide at the previous site. I hope to be putting some test events up soon, and hope you will give it a try for me. Nothing like real-world testing to break it in. If you have any suggestions for me about our photos, or if there is anything you would like me to post, please let me know! We are always on the look out for new ways to present photos – from prints to albums, and now calendars! More to come on that soon.

You can contact me here:

rassi (at) timelinedc.com
Twitter: @rassigborneo
Facebook: TimeLine Media Fan Page

Here’s just a cute dog photo to accompany the post. Thanks!

MAX

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