↑

Posts Tagged ‘storefront’

Commercial, Event, Photography | 0 comment

Charles Tyrwhitt Grand Opening

Tysons Corner Center

Earlier this month, I photographed the Charles Tyrwhitt grand opening at Tysons Corner Center. At this time, a group of executive managers from the UK attended the opening at the start of the shopping day. Following my arrival to the store, I acquainted myself with their setup so I could capture some good images of their initial setup. Being that they are new to brick-and-mortar stores in the USA, I knew these would be important for them. Likewise, this would be a welcome addition to the lineup of stores in Tysons.

Colorful mannequins at a men's clothing store in Tysons Corner Center
Colorful mannequins at a men’s clothing store in Tysons Corner Center
Men's shirts, jackets on display at Tysons Corner Center
Men’s shirts, jackets on display at Tysons Corner Center

Charles Tyrwhitt

On this occasion, I aimed to get very straight-lined photos of the displays. In researching their catalogs they have a very clean look in their layouts. Moreover, this entire store was diligently set up for their first day. The entire team worked to ensure that everything was in place making my job so much easier!

Men's dress shirts on display at Tysons Corner Center
Dress shirts and men’s suits on mannequins on display at Tysons Corner Center
Charles Tyrwhitt location grand opening at Tysons Corner Center
Men’s fashion on display at a new store in Tysons Corner Center
Charles Tyrwhitt location grand opening at Tysons Corner Center
Suit selection room at Tysons Corner Center
Ribbon cutting at the Charles Tyrwhitt location at Tysons Corner Center
Ribbon cutting at the newest store location at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

Iviva – Tysons Corner Center

Iviva yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Iviva yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

Plaza – Tysons, VA

Earlier this month, I photographed an Iviva event at Tysons Corner Center. This brand is a subsidiary of Lululemon that produces yoga clothing. At this time, a large group of young ladies came to participate. Compared to most events out on the Plaza, this was the most peaceful, calming activity I have covered there. Unlike other events, the attendees were experienced with the movements.

Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

Specifically thinking about the photos, I was drawn to the pattern of all the yoga mats. Since they had a similar color palette, they made a nice repeating element against the swirls of the Plaza floor. Going higher was therefore the best way to capture these. Additionally, having a single person on each mat emphasized the forms.

Group photo after a yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Group photo after a yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

Afterwards, I made a lot of group photos. The Iviva team had giveaways to go along with the programming for the event. As can be seen they were willing to get some nice photos with their branding along the mall signs!

Iviva Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Iviva Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media
Iviva Yoga event on the Plaza at Tysons Corner Center ©TimeLine Media

TimeLine Media – www.timelinedc.com
703-864-8208

Commercial, Event, Photography | 0 comment

2016 Tysons Interior – Tysons Corner Center

Large banner above Level 3 at Tysons Corner Center 2016 Tysons Interior
Large banner above Level 3 at Tysons Corner Center

Tysons, VA

Similarly to last week’s post about exterior photos, I found some 2016 Tysons Interior images that I wanted to add to the blog. In this situation, it was more important to have many people in the frame. Since these were supposed to illustrate many people seeing advertisements, I waited for the right time for each of these.

Banner hanging in Fashion Court at Tysons Corner Center 2016 Tysons Interior
2016 Tysons Interior – Banner hanging in Fashion Court at Tysons Corner Center

With attention to getting a large number of people in the frame, I made my chances better by going on Saturday. Late morning to after lunch is what I tried on this occasion. Overall, a tripod was necessary for all of these photos. I prefer a 1/15th of a second for this purpose. You can still see the forms of people, however, they are usually blurred. Thus, you cannot identify them by their faces making them appropriate for use publicly. Surely patience is needed to get just the right amount of people filling in the spaces in the frame. It easily makes this the place where you want to be on the weekend!

Floor stick-on media on the floor at Tysons Corner Center 2016 Tysons Interior
Floor stick-on media on the floor at Tysons Corner Center
Large digital banner at Tysons Corner Center
Large digital banner at Tysons Corner Center

TimeLine Media – www.timelinedc.com
703-864-8208

1 2 3