Fashion Photography – Clarenz Couture at Fashion NoVA

Last weekend, I photographed the last Fashion NoVA show at the Springfield Golf and Country Club in Springfield, VA. Previously, I posted about the venue which was a beautiful setting for this event. Lots of warm woods and lighting was a nice backdrop for getting photos of the models as well as the large ballroom where they held the runway show.

©TimeLine Media - Clarenz Couture at Fashion NoVA
©TimeLine Media – Clarenz Couture at Fashion NoVA

Much like at weddings the men get ready much faster than the ladies. They do not spend as much time with the stylists to get their looks together! So the guys dressed in a collection presented by Clarence from Clarenz Couture. The models were really excited to wear this collection. Amazing colors and patterns really showed up well on the runway and in the camera.

©TimeLine Media - Clarenz Couture at Fashion NoVA
©TimeLine Media – Clarenz Couture at Fashion NoVA

They were trying on the looks, and were ready with lots of time before the start of the show. I took advantage of the time, and asked if they would pose for some photos before any of the guests arrived. There was a really nice spot in the main stairwell going up to the ballroom where I made some photos of the suits.

©TimeLine Media - Clarenz Couture at Fashion NoVA
©TimeLine Media – Clarenz Couture at Fashion NoVA

Here the dark woods surrounding the stairs added to the saturation of the colors of the materials. A large chandelier in the sitting room next to the stair well nicely separated the model from the background, and added to the warmth of the image. I added one light from a flash off camera to bring them out of the strong backlight, and zoomed the flash head so it was concentrated on the top third of the models.

©TimeLine Media - Clarenz Couture at Fashion NoVA
©TimeLine Media – Clarenz Couture at Fashion NoVA

Thanks for Clarence and the models that presented the collection at the show for their time! If the goal was to show the designs in an appropriate space, I think it was accomplished. More looks to come from the rest of the show in future posts.

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